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Guest Whitepaper: Is this the End of Targeted Customer Marketing?

This article originally appeared on www.ellipsisandco.com, click here to view the original article. There has been a bit of a revolution

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The Limitations of Frontline Focused Feedback Programs

I’ve recently come to the end of a very long drawn out relocation request with my home broadband provider; and

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Net Promoter Score

Net Promoter Score® (NPS) Survey Design based on Co-creating with Customers

Net Promoter Score (NPS) based programs are established in many organisations. Most of them are using the standardised question “How likely

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How To Design A Killer NPS Program For Retailers

Clients often ask me about designing an NPS program for a retail environment. Based on my experience, considering the emotional

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Ignoring Customer Experience in Retail is Not an Option

Australian retailers are facing challenging times. They operate in a highly competitive market place and they are serving consumers that

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5 Tips To Drive Business Growth with a CX Program

  1. Customer Experience is one of the key strategies for your business.    2. You have the full support

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How to Select the Best VoC Platform for your company

Why Closing the Loop is Essential for Driving Customer Advocacy

Many organisations survey their customers asking for feedback on products and services in hopes of closing the loop. Usually this

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CX and VoC Programs – 3 tips for selecting a partner

An overall expertise in CX and VoC is critical to a good and successful partnership. As businesses recognise the value

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NPS, Customer Centricity and Employee Engagement

The days, when Net Promoter Scores (NPS) were touted as a short-lived C-Suite fad, are long behind us. There is no

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5 Tips to launching your Customer Experience (CX) Program

Launching a customer experience or CX program can be a big task. Knowing some important steps to get your program