Win Loyalty in Three CX Plays:
Start, Scale, and Succeed
Customer expectations are sky-high. From first steps to advanced strategies, these free guides will help you design CX that actually drives growth.
81%
Faster Growth with a Customer-Centric Culture
79%
CX Leaders saw higher retention within 12 months of launching VoC program
86%
High-Value Customers
pay more for great CX
84%
Customer-centric Companies
see increase in revenue with great CX
Where are you in your CX Program journey?
Whether you’re just exploring CX programs or looking to optimise your existing program, we have a resource to guide your next step.
CX Guide: Part 1
CX Fundamentals: Getting Started
For those who have not yet started or are in the beginning stages of their CX journey. Learn the basics of CX and why it’s critical for your business.
Learn the different levels of CX journey
and avoid common pitfalls
Leverage data collection and analysis
to understand customer needs and behaviors
Learn cross-functional collaboration
and innovating with customer co-creation
CX Guide: Part 2
Rolling Out Your CX Program
Launch a VoC pilot in <30 days. A step-by-step guide to building and launching your VoC initiatives.
Tips for designing effective surveys
and capturing the right information
Best practices for capturing the entire customer journey
to identify areas for improvement
Strategies for closing the loop
with customers to maximise the impact of the program
CX Guide: Part 3
Optimising and Monitoring Your CX
Journey-map the moments that truly move revenue. Learn how to refine your program and act on feedback at scale.
Identify and overcome CX pitfalls
that organisations face when implementing CX programs
Learn the key performance indicators
that should be monitored to ensure your CX program stays on track
Develop a long-term strategy for CX
that aligns with your organization’s growth and customer advocacy goals
CX Guide: Part 4
Taking CX to the Next Level
Using advanced analytics and predictive insights for maximum impact.
Discover how NPS works
enabling you to categorise customers into Promoters, Passives, and Detractors
Definition of customer experience (CX)
and the path to creating a successful CX program
Learn the power of closed-loop feedback
where feedback is used to initiate change and turn insights into a competitive advantage
Why Customer Experience matters
Drive Growth
Use customer feedback to identify opportunities.
Spot Issues Early
Act on what matters to customers.
Boost Loyalty
Show customers you’re listening.
See how leading brands are driving market share using CX
…and many more.
Win customer loyalty by improving each experience
“Resonate Voice Customer Program Partner – 5 Stars”
The setup was straightforward. The team at Resonate is a strategic partner in developing our VoC, and is always readily available to assist.
Rebecca S.
General Manager, Sales and Service
St. John’s Ambulance NSW
"Valuable tool to harness the voice of customer"
Clear insights into customer verbatim helping to focus strategic business initiatives.
Dave H.
Retail Customer Experience Specialist
Super Cheap Auto
FAQs
Customer experience is how people feel about every interaction they have with your business, whether they’re scrolling through your website, speaking with your staff, using your product, or asking for help when they have a problem. It’s the complete journey customers go through, and it shapes their opinion of your business, even in small moments like how fast your team replies or how easy it is to find what they need.
A good customer experience feels smooth, helpful, and respectful, making customers more likely to trust you, come back, and tell others about you. A bad experience, on the other hand, can push customers away, no matter how good your product is. In simple terms, customer experience is about making people feel valued every step of the way so they choose to stay with you.
No, customer experience (CX) is not just for large businesses. In fact, small and medium businesses can benefit even more from focusing on CX because it helps them stand out and build loyalty in a competitive market. Whether you run a local café, an online store, or a growing service business, making your customers feel heard, valued, and supported encourages repeat business and word-of-mouth referrals. Good CX isn’t about having a big budget; it’s about listening to customers and consistently improving the way you serve them.
These eBooks are designed to guide you step-by-step, no matter where you are in your CX journey. They provide practical frameworks, checklists, and real-world examples to help you plan, launch, optimise, and scale your CX program effectively. By using these eBooks, you can avoid common pitfalls, learn how to collect and analyse customer feedback efficiently, and drive real improvements in customer experience. They act as a practical toolkit to empower your team to build a customer-centric culture and turn insights into measurable business outcomes.
Resonate CX provides an AI-powered Customer Experience management platform that makes it easier to collect, analyse, and act on customer feedback across multiple channels. Our platform helps you design and launch a VoC program aligned with your business objectives while ensuring feedback is integrated into day-to-day decision-making. We offer advanced analytics and text insights to uncover trends and sentiment quickly, helping you prioritise actions that will make the biggest impact. With Resonate CX, your team can transform customer feedback into measurable improvements that drive loyalty, reduce churn, and fuel growth.
Ready to listen and act on your customers’ voices?
Download your eBooks and begin transforming your customer experience.
More CX Guides and eBooks
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CX Guides and eBooks
How to Elevate Your Customer Experience Program | eBook
Elevate your CX programs to the next level, optimize customer touchpoints, and achieve breakthroughs in customer experience with our eBook -
CX Guides and eBooks
Essential Guide for LGAs: Using CX Insights for Making Targeted Investments | eBook
Explore key data-driven decision-making examples and enhance customer experience in government with our comprehensive LGA guide. -
CX Guides and eBooks
Moving Towards Omnichannel Customer Experience for Retail | eBook
Explore key strategies for retail businesses to enhance customer experience across multiple channels and leverage omnichannel approaches effectively.
