markeT insights report
Childcare Customer Opportunities 2025 AU
Adapt or
Fall Behind
23%
families switched childcare providers in the past year
Value Wins, Not Discounts
77%
families are willing to pay at least 5% more for better experiences
Convenience Converts
80%
parents are willing to pay for extra services
Curriculum Is a Deal-Maker
6 out of 10
parents expect more features and are willing to switch providers if others offer them
Adapt or Fall Behind
23%
families switched childcare providers in the past year
Value Wins, Not Discounts
77%
families are willing to pay at least 5% more for better experiences
Convenience Converts
80%
parents are willing to pay for extra services
Curriculum Is a Deal-Maker
6 out of 10
parents expect more features and are willing to switch providers if others offer them
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Introduction
In 2025, families are making more deliberate choices about who they trust with their children, how often they attend, and what “value” really means when it comes to early education and care. Rising costs, evolving work habits, and a new generation of parents with higher expectations are reshaping the way providers must think about loyalty, churn, and growth.
We highlight the decisions providers can make today to grow tomorrow. These insights will help you align offerings to what parents value most, deepen trust, and unlock new revenue opportunities in a competitive market.
Top Pain Points Addressed in This Report
The childcare market across Australia and New Zealand is in transition—driven by rising expectations, tighter budgets, and evolving family dynamics.
Providers are facing a perfect storm:
Market Overview & Key Trends
Family Segments: Who Uses Childcare & Why?
Building a High-Quality Childcare Experience
The Ideal Childcare: What Families Want
Childcare Customer Opportunities 2025 Highlights | Australia
Watch the highlights during the unveiling of the never-before-seen insights from the 2025 Childcare Customer Opportunities Market Research Report.
This event was attended by the childcare industry’s biggest players in Australia, hosted by CEO Mita Bedi.
More event videos
Childcare Customer Opportunities 2024 | Australia
Sydney, Melbourne, Brisbane – we’ve been on an amazing 3-day journey with you, diving deep into the minds of parents! 🤿💭
The report was well received and amazing ideas were shared.
Enhancing Customer Experience in Childcare Services 2022 | Australia
Watch our comprehensive video report that delves into the evolving landscape of early childhood education and after-school care.
FAQs
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Yes – and we’d love to. If you’re looking to dive deeper into the findings or explore how they apply to your business, our team is happy to walk through the insights with you and your stakeholders. We can tailor the conversation to your goals and uncover practical opportunities for growth. Just fill out this page when you’re ready.
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