INDUSTRY insights report

State of the Tenant: Insights Report 2025 | United Kingdom

This report brings together senior decision-makers’ perspectives on how experience is redefining tenant expectations and value in 2025

9 in 10

respondents show a clear preference for human support — with two-thirds strongly favoring it.

66% 

still turn to phone when it matters most

64% 

are willing to pay a premium for the dream experience

2 in 3

respondents expect a reply within an hour. Instant gratification has become the norm.

Pre-register for the Report

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    Transforming Residential Rentals Through Experience

    Be part of the inaugural State of the Tenant Report — uncovering how Customer Experience is shaping the future of residential rental in the UK. This first-of-its-kind study, led by Resonate CEO Mita Bedi, distills exclusive insights from tenants nationwide, revealing what drives satisfaction, retention, and rental premiums.

    The report offers decision-makers in residential property a clear view of shifting expectations, market opportunities, and the strategies redefining tenant experience.

    Pre-register now to access the full report and ensure you’re among the first to explore the insights shaping the next era of UK residential rental.

    This exclusive insight report will cover:

    • Market context: Why it’s expanding in the UK, and how it differs from traditional renting. 
    • Resident motivations: Convenience, community, flexibility, and quality of living as key decision factors. 
    • Decision drivers: The role of location, amenities, management quality, and price in shaping tenant choices. 
    • Experience insights: What residents value most today — and the biggest pain points undermining satisfaction. 
    • Landlord opportunities: How CX impacts retention, willingness to pay a premium, and lease extensions. 
    • The dream experience: What the “ideal setup” looks like, and the conditions that encourage long-term commitment. 

    Gain exclusive access to

    • Perspectives from industry leaders on what’s shaping Residential Property in 2025
    • Practical insights on how experience is influencing value, retention, and tenant expectations 
    • An opportunity to connect with peers and exchange ideas in a room of senior decision-makers 

    FAQs

    Yes – 100% free. This report is available as a complimentary download, no strings attached. It’s our way of helping you stay ahead of evolving customer behaviour and customer service trends in 2025. Just fill in your details and get instant access.

    This report is designed for executives, marketing leaders, CX and CS managers, property managers, and decision-makers who want to grow revenue through better customer service strategies. If you’re looking to understand customers’ expectations, what builds or breaks their trust, and how CS can drive customer loyalty, this report is for you.

    Very accurate. The findings are based on a statistically significant study of UK tenants, conducted in September 2025. With a 95% confidence level and a margin of error of less than ±4%, you can trust the data to guide strategic decisions.

    The report dives deep into how are tenants navigating customer support today, where do things break (or shine), who are we really designing for, and what does the dream experience look like.​ It’s packed with insights to inform your CS and CX strategy.

    Absolutely. We encourage you to share it with your wider team, from marketing and operations to customer experience and support teams. The more aligned your departments are, the better your execution across the customer’s journey.

    Yes – and we’d love to. If you’re looking to dive deeper into the findings or explore how they apply to your business, our team is happy to walk through the insights with you and your stakeholders. We can tailor the conversation to your goals and uncover practical opportunities for growth. Just fill out this page when you’re ready.

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