Resonate CX WEBINAR

Current State of Omni-Channel: Market Research Report Webinar 2025 | Australia

Join our Sales Director Paul Stubley  as he presents the key findings from our exclusive Current State of Omni-Channel Market Research Report 2025.

27

August

11:30AM – 01:30PM

Zoom

11

FEBRUARY

11:30AM – 01:30PM

Novotel Sydney Darling Square

12

FEBRUARY

11:30AM – 01:30PM

Novotel Melbourne Central

19

FEBRUARY

11:30AM – 01:30PM

Novotel Southbank Brisbane

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    Sneak peek of Retail Report

    Introduction

    The Retail Market Insights 2025 report presents an in-depth analysis of evolving consumer behaviours, shopping preferences, and the critical role of customer experience (CX) in driving retail performance.

    Conducted by Resonate CX, this research provides a comprehensive examination of omni-channel retail trends, highlighting opportunities for retailers to optimise customer interactions across digital and physical touchpoints.

    Through extensive market research and Voice-of-Customer (VoC) analytics, this report uncovers key drivers of consumer decision-making, factors influencing cart abandonment, and the growing expectation for seamless shopping experiences.

    With insights gathered from real consumer feedback, it explores how retailers can enhance customer satisfaction, improve conversion rates, and increase overall basket size by integrating CX more strategically into their operations.

    Do you understand the customer journey – online and offline?

    Getting to know your customer’s full journey helps you break silos and make improvements which affects the whole journey rather than single touch points.

    • Pinpoint issues and make targeted improvements
    • Identify friction points within the customer journey
    • Discover which areas are causing loss in revenue

    Current Shopping Pattern

    Trends in shopping patterns and preferences, key factors shaping purchase decisions, and key in-store differences from online shopping all influence consumer behavior.

    • Current Channel Preferences
    • How Frequently Consumers Shop
    • Change of Patterns
    • What Makes In-Store Shopping Unique
    • Factors Influencing the Choice of Shopping Channels

    Channel Conversion and Unplanned Purchases

    Understand the importance of information-seeking before making purchases and identify the key factors driving unplanned purchases.

    • Channel Driving Most Unplanned Purchases
    • What Consumers Research Before Making a Purchase
    • Increasing Unplanned Purchases

    Optimizing Basket Size: Factors Influencing Conversion

    Identify the key factors contributing to cart abandonment both in-store and online, and evaluate the effectiveness of follow-up communications.

    • Impact Of CX on Willingness to Increase Basket Size
    • What CX Factors Contribute to In-Store and Online Cart Abandonment
    • Why is the Basket Shrinking

    Return Process and Basket Size: Importance and Key Factors

    Understand the importance of the return process in increasing basket size, identify the key factors in the return process, explore how customers envision the ideal return experience, and determine how willing customers are to pay more for an enhanced return process.

    • How Important are Returns, and What Factors are Decisive
    • Defining The Ideal Return Experience

    Online Delivery: Preferences, Factors, and Trends

    Identify customer delivery preferences, factors influencing delivery choices, and ways to prioritize them; assess tolerance for delivery times versus in-store pickup; and evaluate strategies to enhance click and collect adoption.

    • Delivery Preferences
    • Click & Collect Importance
    • Impatience In Delivery Makes In-Store Shopping Valuable
    • What Attributes of Delivery Experience Are Valued

    Understanding Different Mindsets

    Explore how consumer mindsets differ and the impact this can have on consumption.

    • The Mindsets and Basket Size Elasticity
    • Demographic Breakdown
    • The Personas
    • Who Does More Unplanned Shopping – In-Store & Online
    • Who Puts More Value on Returns
    • Valued Factors in the Return Process
    • Willingness to Pay a Premium for an Ideal Return Experience
    • Opportunities for Personas
    • What Characterizes Personas and Their Shopping Patterns

    Driving Greater Revenue through Dream Experiences

    Understand what drives modern shoppers to return and their ideal experiences, and assess how improvements influence behavior, value perception, and willingness to pay.

    • Unlocking Value in the In-Store and Online Dream Experience
    See why this report is trending with Retailers

    Omni-channel Market Insights Report Event Highlights 2025 | Australia

    Now available for webinar, watch the highlights during the unveiling of the insights from the 2025 Current State of Omni-Channel Market Research Report—a must-know playbook to increase basket size & navigate shifting economic pressures.

    More event videos

    We give you the insights to optimise your In-store Retail Customer Experience

    Insights into shopping behaviours and preferred channels

    Key pain points and challenges affecting conversion rates

    Delivery preferences and their influence on customer satisfaction

    Strategies to optimize the overall shopping experience

    The ideal omni-channel experience to attract and retain new customers

    About the speaker

    Paul Stubley is a dynamic leader driven by the core belief that customer experience is the ultimate differentiator in today’s competitive market. With over 18 years of experience in B2B sales, he has a proven track record of empowering organizations to truly listen to their customers and translate those insights into purposeful action, fostering revenue growth and long-term loyalty.

    As a key figure at Resonate CX, Paul helps companies align critical customer experience insights with tangible business outcomes. His expertise extends to driving go-to-market strategies for CX solutions and building high-performance teams that consistently exceed growth goals. Paul is passionate about fostering environments where sales, marketing, and customer success teams operate in seamless synchronicity, ensuring customers feel the profound difference of a unified approach. He is always eager to connect with fellow CX innovators, sales leaders, and brands committed to elevating their customer experience.

    Get a copy of the Current State of Omni-channel Market Research Report 2025 | Australia


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