Alvier Marqueses
Alvier Marqueses is the Growth Marketing Manager of Resonate CX. He possesses significant experience as a growth marketing manager, underpinned by a robust background in digital marketing and search visibility engineering. He has a demonstrated history of driving revenue growth across organisations in SaaS, real estate, legal, consultancy, ecommerce, and the B2B field. He earned a Bachelor of Arts degree in Legal Management from the University of Santo Tomas, Philippines.
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Customer Experience Transformation: What It Is and Why It Matters
TLDR: There comes a moment in every business’s life where the road forks. One path leads to more of the
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Why Improving Customer Experience across the Entire Journey Is Important to Boost Organisational Performance
Customer expectations aren’t what they used to be. With companies like Amazon, Apple, and Google setting the standard for seamless,
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How to Design an Effective Omnichannel Customer Experience
Imagine this: A loyalty program member spots a new product online and wants to use their reward points to get a discount.
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12 Effective and Powerful Ways to Improve Your Net Promoter Score (NPS)
The Net Promoter Score (NPS) is one of the most powerful metrics that you can use to understand how customers truly feel about your business.
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Voice of Customer (VoC): A Comprehensive Guide
When a business is small, it’s easy to connect with customers and hear their feedback firsthand. But as the company grows, understanding customer needs gets harder.
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Customer Experience Automation (CXA): A Comprehensive Guide
Customer experience has long been one of the most challenging aspects of running a business to automate.
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Top 3 Challenges When Running a VoC Programme And How To Avoid Them
In our previous blog, we explored the building blocks of launching a CX programme and getting your Voice of the Customer (VoC) initiative off the ground.
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10 Unconventional But Effective Customer Experience Strategies You Haven’t Tried Yet
Many businesses are familiar with common customer experience (CX) strategies such as personalisation, omnichannel support, closing the loop and so on.
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Voice of Customer vs. Market Research: Key Differences and Benefits
Understanding customers and prospects is fundamental to business success. By tapping into customer needs and expectations, businesses can make informed decisions that resonate with their audience.
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The Evolution of Customer Experience: CX History From Transactional to Transformational
Customer experience (CX) refers to the totality of interactions and perceptions a customer has with a company throughout their journey, from the first point of contact to post-purchase services.
