Article Category
Customer Experience
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Blog
How Reducing Friction in Customer Service Boosts Loyalty and Lowers Costs
By Alvier Marqueses • November 5, 2025High-effort service kills customer retention. Discover the simple three-step strategy to identify and remove friction points, leading to 20-30% higher loyalty and lower CX costs. -
Blog
4 Critical Signs You Need a New CXM Platform Solution
By Alvier Marqueses • October 28, 2025Is your old CX platform holding you back? Learn the 4 critical signs—data silos, stagnant metrics, late insights, and poor integration—that prove it's time to upgrade your customer experience management... -
Blog
What Is a CX Risk Radar?
By Alvier Marqueses • October 23, 2025What is a CX Risk Radar? Discover the three pillars—Data Collection, Risk Assessment, and Action—that allow your business to fix CX issues before they ever escalate. -
Blog
The Definitive Guide to Online Reputation Management
By Alvier Marqueses • October 21, 2025Don't let negative reviews define you. Take control of your digital narrative with this guide on monitoring your footprint, handling customer feedback, and preparing for any online crisis. -
Blog
How to Handle Fake Online Reviews
By Aryne Monton • October 16, 2025Protect your brand's credibility. Discover expert strategies for identifying suspicious online reviews and building a genuine, positive review culture to outweigh any negativity. -
Blog
The Definitive Guide to Choosing the Right CXM Software
By Alvier Marqueses • October 14, 2025Choosing the right CXM software requires strategy. Follow this definitive guide to define CX goals, vet integration needs, and select a vendor for a long-term strategic partnership. -
Blog
Transactional vs. Relational Surveys
By Alvier Marqueses • October 7, 2025Stop missing vital customer feedback. Understand the synergy between transactional and relational surveys to get both the tactical details and the strategic big picture for CX improvement. -
Blog
A/B Testing Your Way to Better CX Surveys
By Alvier Marqueses • October 2, 2025Discover the power of A/B testing for CX surveys. This guide covers the 5-step blueprint and shows you exactly what to test—from invitation wording to survey length—to maximize completion rates. -
Blog
The Future of Experience Management in a Recession
By Aryne Monton • September 30, 2025Is your CX recession-proof? Discover the three essential pillars of a resilient customer experience strategy: empowering self-service, data-driven personalization, and innovation. -
Blog
The Ultimate Guide to Customer Feedback Formats and Collection Channels
By Alvier Marqueses • September 25, 2025Customer experience is the key to loyalty. Learn why a multi-channel feedback strategy is essential and explore the top quantitative & qualitative formats and collection channels. Gather real-time data and...
