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Voice of Customer vs. Market Research: Key Differences and Benefits
By Alvier Marqueses • March 10, 2025Understanding customers and prospects is fundamental to business success. By tapping into customer needs and expectations, businesses can make informed -
The Evolution of Customer Experience: CX History From Transactional to Transformational
By Alvier Marqueses • March 3, 2025Customer experience (CX) refers to the totality of interactions and perceptions a customer has with a company throughout their journey, -
What Are Customer Journey Touchpoints?
By Alvier Marqueses • February 11, 2025Introduction: Customer Journey Touchpoints A customer journey touchpoint refers to any instance in which a customer interacts with your business, -
Customer Journey: A Comprehensive Guide
By Alvier Marqueses • February 10, 2025What Is the Customer Journey? Every customer experience with your brand is uniquely their own. The customer journey framework is -
Customer Experience vs. Customer Success: Key Differences Explained
By Alvier Marqueses • January 29, 2025In conversations withing organisations, terms like customer experience (CX) and customer success are often used, though not always in the -
Top 5 Customer Experience (CX) Books to Read for 2025
By Aryne Monton • January 15, 2025What drives a customer to stay loyal, to rave about your brand, or to choose you over countless competitors? The -
Put Customers at the Centre Stage, and Watch Your Business Transform
By Aryne Monton • December 12, 2024Imagine for a moment that your business is a grand theatre. At the center of the spotlight stands your customer. -
How to Amplify Online Reviews and Why It’s Important for Your Brand
By Aryne Monton • September 17, 2024Resonate CX is at the center of Social Suite, whose primary focus is to assist businesses like yours accelerate customer delight with an AI-native... -
Customer Satisfaction Surveys: A Comprehensive Guide
By Alvier Marqueses • August 29, 2024Find out how to use customer satisfaction surveys to capture direct feedback, improve CX, and boost customer lifetime value through this guide. -
Impact of Artificial Intelligence (AI) on Customer Experience (CX)
By Aryne Monton • July 12, 2024Over the early years of its adoption, several recurring benefits of integrating AI technology and machine learning have emerged across various industries and organisation...
