Article Category
CX Tips
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Blog
12 Effective and Powerful Ways to Improve Your Net Promoter Score (NPS)
By Alvier Marqueses • April 28, 2025The Net Promoter Score (NPS) is one of the most powerful metrics that you can use to understand how customers -
Blog
Top 3 Challenges When Running a VoC Programme And How To Avoid Them
By Alvier Marqueses • April 4, 2025In our previous blog, we explored the building blocks of launching a CX programme and getting your Voice of the -
Blog
10 Unconventional But Effective Customer Experience Strategies You Haven’t Tried Yet
By Alvier Marqueses • March 28, 2025Many businesses are familiar with common customer experience (CX) strategies such as personalisation, omnichannel support, closing the loop and so -
Blog
How to Design a Survey That Captures the Right Information
By Alvier Marqueses • February 25, 2025Surveys are a vital tool in a successful Customer Experience (CX) strategy, enabling businesses to collect meaningful feedback directly from -
Blog
The Business Impact of a Strong Customer Experience Program on Long-term Retention
By Alvier Marqueses • January 21, 2025Imagine this: a customer stumbles upon your business, has an exceptional experience, and becomes a loyal advocate who not only -
Blog
How Customer Experience (CX) Drives Business Growth
By Alvier Marqueses • September 9, 2024Find out how excellent customer experiences can differentiate your brand, increase loyalty, and drive business growth. -
Blog
Sentiment Analysis: Guide To Unlocking Customer Insights
By Alvier Marqueses • April 12, 2024Discover how sentiment analysis can transform your business with insights into customer emotions. Learn to leverage feedback for better decision-making. -
Blog
The 2024 Guide to Winning in Childcare CX: Insights & Strategies
By Aryne Monton • April 10, 2024Introduction The Childcare CX and Outside of School Hours Care (OSHC) landscape is expanding. With significant changes coming to the -
Blog
Customer Journey Mapping: A Comprehensive Guide
By Alvier Marqueses • April 3, 2024Imagine you’re on a road trip. You’ve got your snacks, your playlist, and a destination. But instead of a map, -
Blog
Customer Feedback: A Comprehensive Guide
By Alvier Marqueses • March 15, 2024Ignoring customers is a recipe for disaster. They may not say exactly what they want, but their feedback is a goldmine. Learn how to...
