Article Category
CX Tips
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Blog
Types of NPS: Complete Guide to Relationship, Episodic, and Transactional Scores
By Pallavi Jankiraman • December 5, 2025All of us have, at some point, received a text or email survey from our favourite service provider asking “How -
Blog
3 Key Steps Before You Start An NPS Program
By Alvier Marqueses • November 28, 2025Have you found yourself in a place where your Feedback and NPS programs haven’t quite had the impact you hoped? -
Blog
The Ultimate Guide to Customer Experience Metrics and How They Affect Your Business
By Alvier Marqueses • November 25, 2025Customer experience (CX) is the impression that your brand makes on your customers through the customer’s buying journey. It affects -
Blog
5 Tips to launching your Customer Experience (CX) Program
By Alvier Marqueses • November 25, 2025Launching a customer experience or CX program can be a big task. Knowing some important steps to get your program -
Blog
Eliminating “Bad Profits” to Unlock Loyalty-Driven Customer Experience (CX) Growth
By Aryne Monton • November 13, 2025Are your fees driving customers away? Discover how identifying and eliminating "bad profits" transforms customer resentment into long-term loyalty and increased customer lifetime value. -
Blog
The ROI of Customer Experience: Why It Pays to Invest
By Alvier Marqueses • August 29, 2025Learn how a strong customer experience can be your biggest business asset. We explore how investing in CX increases revenue, lowers costs, and builds a more loyal customer base. -
Blog
Common Customer Experience (CX) Mistakes to Avoid
By Alvier Marqueses • August 8, 2025TLDR: When everything seems fine, that’s often when the cracks begin. At first, customers adored Kodak. The brand had heritage -
Blog
How to Build a Customer-Centric Culture
By Alvier Marqueses • August 1, 2025TLDR: The true purpose of a business isn’t profit. It’s to enrich lives. That means flipping the question from “How -
Blog
Benefits of Customer Experience (CX) as a Competitive Advantage
By Alvier Marqueses • July 15, 2025TLDR: When growth slows, what do most companies do? Slash prices. Launch a new campaign. Add more features. But smart -
Blog
How Great Customer Experience Becomes Your Differentiator in a Crowded Market
By Aryne Monton • June 26, 2025TLDR: Your products are good. Your prices are competitive.But sales are stalling. Competitors are popping up overnight. And your loyal
