Article Category
Voice of the Customer
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Blog
Why Technology in CX Fails Without Human Insight
By Aryne Monton • December 11, 2025CX technology isn’t the problem. Weak strategy and misalignment are. Discover how people-first CX drives better outcomes than tools alone. -
Blog
Types of Customer Experience (CX) Surveys – Templates with Sample Questions
By Alvier Marqueses • December 8, 2025This article provides a comprehensive guide to 30 different types of customer experience (CX) surveys—each designed to match specific moments in the customer journey. -
Blog
What is Customer Centricity?
By Aryne Monton • November 21, 2025TLDR: When was the last time you stopped designing what you thought was the problem, and asked customers what they -
Blog
10 Obvious Signs You’re Ready for a CX Management Platform
By Alvier Marqueses • November 18, 2025Ready to take your CX to the next level? This article outlines ten clear warning signs that your current tools are holding you back and that a CX-management platform can... -
Blog
Deal Breakers Driving Customer Churn
By Federico Sasse • October 30, 2025What makes customers leave? Discover the top 4 deal breakers driving customer churn, led by unresolved issues and poor staff competence. Learn how to fix your biggest service failures. -
Blog
The Definitive Guide to Choosing the Right CXM Software
By Alvier Marqueses • October 14, 2025Choosing the right CXM software requires strategy. Follow this definitive guide to define CX goals, vet integration needs, and select a vendor for a long-term strategic partnership. -
Blog
The 3 Customer Profiles You Cannot Ignore
By Aryne Monton • October 10, 2025Stop treating all customers the same. Discover the 3 crucial customer profiles—Low-Touch Realist, Practical Resolver, and Heavy Seeker—and tailor your CX strategy to maximize loyalty and minimize churn. -
Blog
The Future of Experience Management in a Recession
By Aryne Monton • September 30, 2025Is your CX recession-proof? Discover the three essential pillars of a resilient customer experience strategy: empowering self-service, data-driven personalization, and innovation. -
Blog
The Ultimate Guide to Customer Feedback Formats and Collection Channels
By Alvier Marqueses • September 25, 2025Customer experience is the key to loyalty. Learn why a multi-channel feedback strategy is essential and explore the top quantitative & qualitative formats and collection channels. Gather real-time data and... -
Blog
How Customer Experience (CX) Affects Online Reputation
By Alvier Marqueses • September 18, 2025Discover the crucial link between customer experience and online reputation. Find out how positive reviews and social media word-of-mouth can build your brand, while negative feedback can cause significant damage.
