Article Category
Voice of the Customer
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Voice of Customer vs. Market Research: Key Differences and Benefits
By Alvier Marqueses • March 10, 2025Understanding customers and prospects is fundamental to business success. By tapping into customer needs and expectations, businesses can make informed -
Inside the Customer’s Mind: 3 Key Perceptions That Define Customer Experience
By Aryne Monton • February 21, 2025Every customer interaction leaves an impression—sometimes positive, sometimes forgettable, and occasionally frustrating. But how do businesses ensure those impressions lead -
The Power of Closing the Feedback Loop in Voice of Customer
By Aryne Monton • July 26, 2024Running a business is not for the faint of heart. Beyond a great product or service, customers expect more. Businesses -
Using AI-Native VoC to Enhance Retail Customer Experience
By Aryne Monton • July 3, 2024Introduction Imagine after a long week, you visit you visit a local clothing store to find an outfit for an -
How to Supercharge Your Voice of Customer with Text Analytics
By Aryne Monton • April 19, 2024Among these 4 companies, who do you think is winning? All these 4 companies have done something revolutionary but only -
Customer Feedback: A Comprehensive Guide
By Alvier Marqueses • March 15, 2024Ignoring customers is a recipe for disaster. They may not say exactly what they want, but their feedback is a goldmine. Learn how to... -
How to Select the Best VoC Platform for Your Company
By Resonate Solutions • February 7, 2023What is the main differentiator between businesses that succeed and those that don’t ? Successful businesses and organisations listen to -
3 Ways B2B Businesses Benefit from a Voice of the Customer Program
By Sharon Campbell • November 22, 2021We are all consumers, so it is not surprising that B2B customers expect the same high levels of service that they experience as B2C customers. As a result, Customer Experience -
6 Helpful Solutions to Common Voice of the Customer Mistakes
By Pallavi Jankiraman • September 21, 2021Voice of the Customer (VoC) programs are fast becoming a staple for customer experience professionals seeking data to back strategic -
The Loyalty Edge for Financial Planners
By Jeff Carruthers • July 11, 2019Measuring & managing client loyalty for growth I have been talking to a lot of financial planners about their businesses
