Article Category

Voice of the Customer

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  • Blogs

    How to Analyse Customer Feedback at Scale (Without Drowning in Spreadsheets) 

    How to Analyse Customer Feedback at Scale (Without Drowning in Spreadsheets) 

    By Alvier Marqueses • April 17, 2026
    The feedback is flowing. The insights are not. Here is the complete framework for analysing customer feedback at scale — and actually doing something with what you find.
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  • Blogs

    B2B Customer Experience What It Is, How to Measure It, and How to Improve It 

    B2B Customer Experience: What It Is, How to Measure It, and How to Improve It 

    By Aryne Monton • April 11, 2026
    B2B customer experience is more complex and higher-stakes than most companies realise. Learn what it is, how to measure it, and how to build a strategy that actually prevents churn.
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  • Blogs

    Voice of Customer (VoC) A Comprehensive Guide

    Voice of Customer (VoC): A Comprehensive Guide

    By Alvier Marqueses • April 10, 2026
    A complete guide to Voice of Customer (VoC): discover key metrics, feedback types, and best practices to turn customer insights into business impact.
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  • Blogs

    Customer Retention Management The Complete Guide 

    Customer Retention Management: The Complete Guide 

    By Alvier Marqueses • April 3, 2026
    Most businesses manage churn after it happens. Here’s how to build a customer retention management system that catches it before it does.
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  • Blogs

    Tenant Experience in Real Estate How to Win on Retention, Not Just Location

    Tenant Experience in Real Estate: How to Win on Retention, Not Just Location 

    By Aryne Monton • March 20, 2026
    UK tenant NPS is negative across all segments. Discover what drives tenant satisfaction, churn, and renewal backed by 2025 research data; and how leading build-to-rent operators are using it to...
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  • Blogs

    Customer Experience in Banking and Financial Services How to Manage and Improve CX Delivery

    Customer Experience in Banking and Financial Services: How to Manage and Improve CX Delivery

    By Alvier Marqueses • March 18, 2026
    Customer experience in banking is no longer just a differentiator — it’s a retention imperative. Here’s what financial services organisations need to fix, build, and measure to stay ahead.
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  • Blogs

    8 Proven Ways A Great Customer Experience Impacts Business Growth

    8 Proven Ways A Great Customer Experience Impacts Business Growth

    By Aryne Monton • March 16, 2026
    Discover how a great customer experience impacts business growth by enhancing loyalty, increasing lifetime value, and fostering referrals.
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  • Blogs

    Customer Experience in Healthcare What It Is and How to Improve It 

    Customer Experience in Healthcare: What It Is and How to Improve It 

    By Aryne Monton • March 12, 2026
    Everything healthcare CX leaders need to know about measuring, improving, and acting on patient experience.
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  • Blogs

    The Definitive Guide to Choosing the Right CXM Software

    The Definitive Guide to Choosing the Right CXM Software

    By Alvier Marqueses • March 9, 2026
    Choosing the right CXM software requires strategy. Follow this definitive guide to define CX goals, vet integration needs, and select a vendor for a long-term strategic partnership.
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  • Blogs

    4 Components of a Successful Customer Experience Strategy in Business

    4 Components of a Successful Customer Experience Strategy in Business

    By Aryne Monton • March 4, 2026
    Learn how the 4 core components of customer experience strategy: People, Process, Product, and Perception can increase retention by 5% and significantly boost business profits.
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