Resonate cx resources
Blogs and CX News
CX Industry News | Thought Leadership | Experience Management Guides & Tips
1-9 of 145 results
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Blog
Why Improving Customer Experience across the Entire Journey Is Important to Boost Organisational Performance
By Alvier Marqueses • May 13, 2025Customer expectations aren’t what they used to be. With companies like Amazon, Apple, and Google setting the standard for seamless, -
Blog
How to Design an Effective Omnichannel Customer Experience
By Alvier Marqueses • May 7, 2025Imagine this: A loyalty program member spots a new product online and wants to use their reward points to get a discount. -
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12 Effective and Powerful Ways to Improve Your Net Promoter Score (NPS)
By Alvier Marqueses • April 28, 2025The Net Promoter Score (NPS) is one of the most powerful metrics that you can use to understand how customers truly feel about your business. -
Blog
Voice of Customer (VoC): A Comprehensive Guide
By Alvier Marqueses • April 22, 2025When a business is small, it’s easy to connect with customers and hear their feedback firsthand. But as the company grows, understanding customer needs gets harder. -
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Customer Experience Automation (CXA): A Comprehensive Guide
By Alvier Marqueses • April 9, 2025Customer experience has long been one of the most challenging aspects of running a business to automate. -
Blog
Top 3 Challenges When Running a VoC Programme And How To Avoid Them
By Alvier Marqueses • April 4, 2025In our previous blog, we explored the building blocks of launching a CX programme and getting your Voice of the Customer (VoC) initiative off the ground. -
Blog
10 Unconventional But Effective Customer Experience Strategies You Haven’t Tried Yet
By Alvier Marqueses • March 28, 2025Many businesses are familiar with common customer experience (CX) strategies such as personalisation, omnichannel support, closing the loop and so on. -
Blog
Voice of Customer vs. Market Research: Key Differences and Benefits
By Alvier Marqueses • March 10, 2025Understanding customers and prospects is fundamental to business success. By tapping into customer needs and expectations, businesses can make informed decisions that resonate with their audience. -
Blog
The Evolution of Customer Experience: CX History From Transactional to Transformational
By Alvier Marqueses • March 3, 2025Customer experience (CX) refers to the totality of interactions and perceptions a customer has with a company throughout their journey, from the first point of contact to post-purchase services.
