Article Category
CX Tips
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Blog
Common Customer Experience (CX) Mistakes to Avoid
By Alvier Marqueses • August 8, 2025TLDR: When everything seems fine, that’s often when the cracks begin. At first, customers adored Kodak. The brand had heritage -
Blog
How to Build a Customer-Centric Culture
By Alvier Marqueses • August 1, 2025TLDR: The true purpose of a business isn’t profit. It’s to enrich lives. That means flipping the question from “How -
Blog
Benefits of Customer Experience (CX) as a Competitive Advantage
By Alvier Marqueses • July 15, 2025TLDR: When growth slows, what do most companies do? Slash prices. Launch a new campaign. Add more features. But smart -
Blog
How Great Customer Experience Becomes Your Differentiator in a Crowded Market
By Aryne Monton • June 26, 2025TLDR: Your products are good. Your prices are competitive.But sales are stalling. Competitors are popping up overnight. And your loyal -
Blog
Understanding The Key Levels of CX Programmes: From Basics to Breakthroughs
By Aryne Monton • May 27, 2025Picture this: A retail brand enters a new market. The people running it have done their research, but they need -
Blog
How to Design an Effective Omnichannel Customer Experience
By Alvier Marqueses • May 7, 2025Imagine this: A loyalty program member spots a new product online and wants to use their reward points to get a discount. -
Blog
12 Effective and Powerful Ways to Improve Your Net Promoter Score (NPS)
By Alvier Marqueses • April 28, 2025The Net Promoter Score (NPS) is one of the most powerful metrics that you can use to understand how customers truly feel about your business. -
Blog
Top 3 Challenges When Running a VoC Programme And How To Avoid Them
By Alvier Marqueses • April 4, 2025In our previous blog, we explored the building blocks of launching a CX programme and getting your Voice of the Customer (VoC) initiative off the ground. -
Blog
10 Unconventional But Effective Customer Experience Strategies You Haven’t Tried Yet
By Alvier Marqueses • March 28, 2025Many businesses are familiar with common customer experience (CX) strategies such as personalisation, omnichannel support, closing the loop and so on. -
Blog
How to Design a Survey That Captures the Right Information
By Alvier Marqueses • February 25, 2025Surveys are a vital tool in a successful Customer Experience (CX) strategy, enabling businesses to collect meaningful feedback directly from customers.
