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Blog
Top 5 business impacts of a successful NPS program
By Alejandro Cardenas • December 15, 2025Regardless of the role you play within your company, what you do impacts your company’s top-line, bottomline and brand. Equally -
Blog
Types of NPS: Complete Guide to Relationship, Episodic, and Transactional Scores
By Pallavi Jankiraman • December 5, 2025All of us have, at some point, received a text or email survey from our favourite service provider asking “How -
Blog
3 Key Steps Before You Start An NPS Program
By Alvier Marqueses • November 28, 2025Have you found yourself in a place where your Feedback and NPS programs haven’t quite had the impact you hoped? -
Blog
The Ultimate Guide to Customer Experience Metrics and How They Affect Your Business
By Alvier Marqueses • November 25, 2025Customer experience (CX) is the impression that your brand makes on your customers through the customer’s buying journey. It affects -
Blog
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- General
AI in Customer Service: Why the Future is Human + AI, Not One or the Other
By Federico Sasse • November 11, 2025Data shows only 11% of issues are fully resolved by AI alone. Learn what customers really want from AI in customer service and how to build a winning, trust-based human... -
Blog
Inner Loop vs. Outer Loop in Voice of Customer Programs
By Alvier Marqueses • September 12, 2025Discover how to build a mature Voice of Customer (VoC) strategy by combining the Inner Loop and Outer Loop. Understand how one focuses on immediate customer issues and the other... -
Blog
Customer Experience (CX) vs. User Experience (UX): What’s the Real Difference and Why It Matters
By Alvier Marqueses • August 21, 2025TLDR: As businesses race to meet rising customer expectations in a digital-first world, the terms Customer Experience (CX) and User -
Blog
Should You Invest in a Customer Experience Management (CXM) Platform?
By Alvier Marqueses • August 19, 2025TLDR: Why Customer Experience (CX) Is Business-Critical Running a business without a CX platform in 2025 is like riding bareback -
Blog
Customer Experience Transformation: What It Is and Why It Matters
By Alvier Marqueses • June 19, 2025TLDR: There comes a moment in every business’s life where the road forks. One path leads to more of the -
Blog
Voice of Customer vs. Market Research: Key Differences and Benefits
By Alvier Marqueses • March 10, 2025Understanding customers and prospects is fundamental to business success. By tapping into customer needs and expectations, businesses can make informed decisions that resonate with their audience.
