markeT insights report

Childcare Customer Experience Opportunities 2025 | New Zealand

Get first-hand insights on understanding evolving customer needs, identifying growth opportunities, and navigating the future of childcare services.

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    Learn how to shape the future of childcare with our groundbreaking customer experience solutions

    Understand Evolving Customer Needs

    Identify Growth Opportunities

    Navigate Future Childcare Services

    Insights you can expect from the report

    Uncover the Primary Reasons Parents Choose Childcare in 2024

    Gain a deep understanding of how these reasons have shifted since 2022, reflecting changing societal and economic landscapes.

    Reveal What Parents Value Most in Childcare Services

    Explore the top priorities for parents when selecting a childcare provider in 2024.

    Understand the Dynamics of Part-Time vs. Full-Time Enrollment

    Uncover strategies to optimise your offerings and cater to the diverse needs of modern families.

    Boost Usage, Enrollment, and Lifetime Value

    Discover innovative approaches to engage parents, enhance the child’s experience, and create a loyal customer base.

    Master Communication in the Digital Age

    Learn how to leverage technology, personalise interactions, and build trust through effective communication strategies.

    Anticipate the Needs of Future Parents

    Get a head start on understanding the preferences and expectations of your future market.

    Expand Your Service Offerings for Competitive Advantage

    Explore additional experiences and services that parents are willing to pay for or switch providers to obtain.

    The report will bring valuable insights to

    Childcare centre owners and directors

    Gain insights into parents’ evolving needs, enabling them to adapt services, marketing, and operations for increased enrollment, lifetime value, and competitiveness

    Educational policymakers and researchers

    Understand the current state and future direction of the childcare industry, informing policy decisions, resource allocation, and initiatives to improve accessibility, equity, and quality in early childhood education.

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