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Jeff Carruthers

  • Blogs

    financial-planner-cx

    The Loyalty Edge for Financial Planners

    Measuring & managing client loyalty for growth I have been talking to a lot of financial planners about their businesses
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  • Blogs

    Aged Care in the CX Spotlight

    Aged Care in the CX Spotlight

    ‘Carrot & Stick’ Incentives to drive CX innovation The Aged Care sector in Australia appears to be set for a
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  • Blogs

    Customer experience gap

    No Substitute for Listening to and Observing Customers

    “Say-Do Gap” should become “Say-Do Insights” The recent downfall of Shoes of Prey has provided a spectacular reminder of the
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  • Blogs

    Digitized Customer

    CX and the Digitised Customer

    Offline becomes Online in the new digital universe The rush to digitise our experiences – from facial recognition at airports
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  • Blogs

    Follow the customer

    Follow the Shopper, Follow the Money

    The Evolution of CX in Retail The integration of contextual data has long been understood to drive value in NPS
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  • Blogs

    Product Company

    Will the last-standing product company please step-up for customer feedback!

    The real pioneers of CX (NPS) programs in the noughties were typically in the business-to-consumer (B2C) world. These pioneers were
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  • Blogs

    Customer experience

    Facial Recognition for CX – Are we there yet?

    One of the great things about working in CX is the insanely fast changing world of technology and its potential
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  • Blogs

    Business executives coming to a consensus

    The Imaginery Barriers to Great B2B Customer Experience

    The business-to-business (B2B) world has finally woken up to the brave new world of customer feedback. For years, Customer Experience
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  • Blogs

    Forest with lots of trees

    UX in a CX Context: “Seeing the Wood for the Trees”

    The difference between CX & UX Whilst User Experience (UX) and Customer Experience (CX) are very similar concepts, the terms
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  • Blogs

    A lion among a herd of deer

    When Personal Best is Not Enough! The Missing Competitive Link in NPS.

    “Every day in Africa a gazelle wakes up. It knows it must run faster than the fastest lion or it
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