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B2B

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B2B Customer Experience: What It Is, How to Measure It, and How to Improve It

By Aryne Monton

• 11 April 2026

B2B customer experience is more complex and higher-stakes than most companies realise. Learn what it is, how to measure it, and how to build a strategy that actually prevents churn.

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Customer Experience in Manufacturing : The B2B Blind Spot Costing You Clients

By Aryne Monton

• 1 April 2026

In manufacturing, a quiet customer isn’t a happy one. Here’s why customer experience has become the competitive battleground manufacturers can no longer ignore.

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5 Tips to launching your Customer Experience (CX) Program

By Alvier Marqueses

• 25 November 2025

Launching a customer experience or CX program can be a big task. Knowing some important steps to get your program

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The Complete Guide to Customer Feedback Platforms: Why You Need One and How to Use Them

By Resonate Solutions

• 18 November 2022

In order for your business to succeed and remain competitive, you need to make sure that your customers are delighted

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3 Ways B2B Businesses Benefit from a Voice of the Customer Program

By Sharon Campbell

• 22 November 2021

We are all consumers, so it is not surprising that B2B customers expect the same high levels of service that they experience as B2C customers. As a result, Customer Experience

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Why Customer Feedback Programs are Essential for B2B Companies

By Mita Bedi

• 9 November 2021

Traditionally customer feedback programs have been considered essential for business to consumer companies. When a consumer interacts with a brand,

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Overcome Survey Fatigue: The Best Tips in 2021

By Awais Jan

• 18 August 2021

Survey fatigue is often the culprit when companies fail to build effective customer feedback programs. The impact of survey fatigue

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The Loyalty Edge for Financial Planners

By Jeff Carruthers

• 11 July 2019

Measuring & managing client loyalty for growth I have been talking to a lot of financial planners about their businesses

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- Retail
Will the last-standing product company please step-up for customer feedback!

By Jeff Carruthers

• 30 August 2018

The real pioneers of CX (NPS) programs in the noughties were typically in the business-to-consumer (B2C) world. These pioneers were

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The Imaginery Barriers to Great B2B Customer Experience

By Jeff Carruthers

• 10 August 2018

The business-to-business (B2B) world has finally woken up to the brave new world of customer feedback. For years, Customer Experience

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