How a Coffee Shop Had Me, Lost Me and Got Me Back Again: A lesson in Customer Centricity, Loyalty and the Importance of a Name.
As with the majority of Sydney workers, I start my day with a coffee. Most days, my cup and I
Main Topic: Loyalty & Retention
Why Closing the Loop is Essential for Driving Customer Advocacy
Many organisations survey their customers asking for feedback on products and services in hopes of closing the loop. Usually this
