Articles, Blogs, and CX News
CX Industry News | Thought Leadership | Experience Management Guides & Tips
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Blog
How Gen Z, Millennials, and Baby Boomers’ CX Expectations Are Shaping the Future of Service
By Alvier Marqueses • September 16, 2025Discover how Gen Z, Millennials, and Baby Boomers’ unique customer experience (CX) expectations are shaping the future of service. Learn why a one-size-fits-all approach no longer works and how businesses… -
Blog
Inner Loop vs. Outer Loop in Voice of Customer Programs
By Alvier Marqueses • September 12, 2025Discover how to build a mature Voice of Customer (VoC) strategy by combining the Inner Loop and Outer Loop. Understand how one focuses on immediate customer issues and the other… -
Blog
How to Rebuild Trust After a Bad Customer Experience
By Alvier Marqueses • September 9, 2025A bad customer experience doesn’t have to be the end. This guide shows businesses how to recover from a service mistake, rebuild customer trust, and even strengthen loyalty through effective… -
Blog
Voice of the Employee vs. Voice of the Customer: Why You Need Both to Win
By Alvier Marqueses • September 2, 2025TLDR: Two voices tell you exactly how your business is doing. One comes from your customers. The other comes from -
Blog
The ROI of Customer Experience: Why It Pays to Invest
By Alvier Marqueses • August 29, 2025Learn how a strong customer experience can be your biggest business asset. We explore how investing in CX increases revenue, lowers costs, and builds a more loyal customer base. -
Blog
Customer Experience (CX) vs. User Experience (UX): What’s the Real Difference and Why It Matters
By Alvier Marqueses • August 21, 2025TLDR: As businesses race to meet rising customer expectations in a digital-first world, the terms Customer Experience (CX) and User -
Blog
Should You Invest in a Customer Experience Management (CXM) Platform?
By Alvier Marqueses • August 19, 2025TLDR: Why Customer Experience (CX) Is Business-Critical Running a business without a CX platform in 2025 is like riding bareback -
Blog
The Hidden Costs of Bad Customer Experience
By Alvier Marqueses • August 15, 2025Bad customer experience usually begins with something small. Like a shopper abandoning their cart after the payment page glitched. -
Blog
How to Turn First-Time Shoppers Into Repeat Customers
By Federico Sasse • August 12, 2025TLDR: In retail, one of the hardest things is getting customers to come back on their own. You can pull