Federico Sasse
Federico Sasse leads all market research efforts at Resonate CX, uncovering what truly drives customer experience across industries and regions. Through tailored studies, he identifies key pain points and translates them into clear, actionable insights. Helping businesses boost loyalty, reduce churn, and grow customer value through better customer experience (CX) strategies.
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How to Turn First-Time Shoppers Into Repeat Customers
TLDR: In retail, one of the hardest things is getting customers to come back on their own. You can pull
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What the Ideal Nursery Experience Looks Like for Families
TLDR: For most families in the UK, choosing a nursery goes beyond cost or location. It’s about finding something that
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Key Customer Experience (CX) Factors That Influence In-Store Purchase Decisions
TLDR: It’s a crisp Saturday morning in London. Everyone’s on their phones, laptops, and devices. The high street is buzzing,
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What Makes Parents Choose Premium Childcare? Delivering the Dream Experience Families Seek
TLDR: It’s 7:42 AM on a Tuesday. One child refuses to eat breakfast. Another can’t find their shoes. A parent
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Self-Service vs. Staff Assistance: How Shopping Experience Preferences Differ by Customer Persona
TLDR: Walk into any modern retail store and you’ll notice it. A self-checkout beeps steadily like a metronome.A sales assistant
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What Makes a High-Quality Childcare Experience?
TLDR: In 2025, choosing a childcare provider isn’t just a matter of location or cost, but a deeply personal decision.
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The Deciding Factors: What Families Prioritise When Choosing a Nursery or Wraparound Care
TLDR: Not too long ago, choosing a nursery or wraparound care felt straightforward. Parents needed a place they could trust.
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How Mindsets and Dream Experiences Shape Retail Growth
TLDR: It’s a bright summer Saturday in Sydney. The kind of day where shopping isn’t just about running an errand
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Churn Watch: Which Parent Segments Are Most Likely to Switch Nursery Providers—and Why?
TLDR: Most families don’t leave a nursery in a dramatic exit. There’s no big speech. No confrontation. Instead, it starts
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How Nursery Subsidies Are Shaping Provider Choice and Competition
TLDR: For years, in the United Kingdom for example, families have been caught in a tough balancing act: wanting the
