Federico Sasse
Federico Sasse leads all market research efforts at Resonate CX, uncovering what truly drives customer experience across industries and regions. Through tailored studies, he identifies key pain points and translates them into clear, actionable insights. Helping businesses boost loyalty, reduce churn, and grow customer value through better customer experience (CX) strategies.
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The Deciding Factors: What Families Prioritise When Choosing a Nursery or Wraparound Care
TLDR: Not too long ago, choosing a nursery or wraparound care felt straightforward. Parents needed a place they could trust.
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How Mindsets and Dream Experiences Shape Retail Growth
TLDR: It’s a bright summer Saturday in Sydney. The kind of day where shopping isn’t just about running an errand
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Churn Watch: Which Parent Segments Are Most Likely to Switch Nursery Providers—and Why?
TLDR: Most families don’t leave a nursery in a dramatic exit. There’s no big speech. No confrontation. Instead, it starts
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How Nursery Subsidies Are Shaping Provider Choice and Competition
TLDR: For years, in the United Kingdom for example, families have been caught in a tough balancing act: wanting the
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How Work Patterns & Other Factors Are Reshaping Childcare Needs
TLDR: The childcare landscape in Australia is in the midst of a transition. As work patterns shift and families rethink
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The Three Childcare Parent Personas: How Each Family Segment Chooses a Provider
TLDR: Not all parents’ childcare needs are created equal. Some drop off every day without a second thought. Others debate
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Stop Losing Sales: How to Improve Basket Size, Checkout, and Delivery in 2025
TLDR: Retailers in Australia now face a different business landscape from that of even just a few years before. Evolving
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2025 Customer Shopping Behaviors & Purchase Trends in Australia
Understanding your customers has never been more critical—or more complicated. In Australia, in particular, the cost of living is tightening
