CX CASE STUDY

Walmart Case Study

Discover the transformative strategies employed by Walmart to redefine customer experience in the competitive retail market.

Transforming CX in RETAIL

Improving Retail Frontline CX at Walmart

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“The program has been instrumental in establishing customer focus at a store level, and systematically increasing NPS across the network. The Resonate team’s innovation, adaptability, and resilience have been greatly appreciated.​”

Jim Thompson

Chief Operating Officer | Walmart China

KEY LEARNINGS

Integrating VoC into everyday operations

01

Customer feedback to improve daily operation

How Walmart integrated customer feedback into daily operations to enhance the customer experience. 

02

Stay competitive and act on feedback

How Walmart utilized our CX platform to overcome market competition, customer relevance, and efficient action on feedback. 

03

National Expansion

The specifics of the pilot program’s design in the Shenzhen region and the subsequent national rollout. 

04

Innovative ways to boost

Creative approaches to incentivize customer feedback and improve response rates. 

05

Using Resonate Pulse for real-time feedback

The use of Resonate Pulse Platform to provide frontline staff with real-time feedback and the ability to take immediate action. 

06

Making data-driven operational decisions

How Walmart achieved a steady uplift in Net Promoter Score (NPS) and made operational decisions informed by analytical reporting. 

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