Junior Adventures Group: Always-On CX for 100,000+ Children
Discover how Junior Adventures Group is transforming outside school hours programmes with AI-powered CXM
Read the Full CX Case Study
Schools Supported
Across Australia, New Zealand, the UK & Ireland.
Children Reached
Enriching lives outside the traditional curriculum.
Real-Time Feedback
Once-a-year surveys replaced with a continuous voice of customer programme.
Transforming Outside School Hours Programmes with AI-Powered CXM
Feedback Cadence
Annual surveys and occasional pulse checks — with no real-time visibility across 1,000+ schools.
Always-on voice of customer programme delivering continuous, real-time parental sentiment across every school and programme.
Decision Making
Gut-feeling decisions with limited data; no ability to identify NPS drivers or act on emerging trends.
Data-driven strategies powered by real-time NPS and AI text analytics — with measurable KPIs built around CX metrics.
Issue Resolution
Problems identified only after escalation, with no early warning system to prevent complaints.
AI-powered text analytics enabled proactive issue detection, consistently maintaining low complaint and incident levels.
COFFEE WITH RESONATE
Transforming OSHCs Through AI-Powered CXM with Junior Adventures Group
“It’s like switching a light bulb on. It’s like we can finally listen to our customers and see what’s going on in real-time to help us make much better decisions.
We chose Resonate CX because it’s a beautiful, simple program that our teams use very easily. It’s intuitive and provides us with exactly what we need in terms of family relationships."
Sam WallaceGroup General Manager, Product and Partnerships | Junior Adventures Group
From Annual Surveys to Always-On CX
Real-time data turns gut feeling into an advantage
Junior Adventures Group replaced annual surveys with continuous CX, giving teams real-time visibility into parental sentiment and enabling faster decisions and more responsive programme design.
AI analytics help prevent complaints
AI-powered text analytics identified issues before they escalated, helping Junior Adventures Group maintain low complaint and incident levels across its 1,000-school network.
Data-backed partnerships replace guesswork
Real-time CX insights helped regional directors have more strategic conversations with school leaders, supported by measurable CX KPIs.
Understanding the ‘why’ builds lasting advocacy
NPS and driver analysis helped Junior Adventures Group understand the root causes of dissatisfaction, turning detractors into promoters and strengthening family relationships.
CX insights make teams smarter and faster
NPS driver analysis showed where coaching and training could have the greatest impact, helping Junior Adventures Group rapidly update learning and development programmes.
Feedback is becoming part of strategic planning
Junior Adventures Group is embedding CX insights into operations and long-term planning, including exploring new ways to give children a voice in their own development.
Junior Adventures Group is a global provider of before- and after-school care, delivering engaging, activity-based programs for primary-aged children.
Childcare | OSHC
HEADQUARTERSLondon, United Kingdom
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Speak to us and find out how we can help your business thrive.
Recognised for CX Excellence: Fall 2026
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