markeT insights report
Childcare Customer Opportunities 2025 AU
Your essential guide to understanding evolving customer needs, identifying growth opportunities, and navigating the future of childcare services.
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What the Best in the Industry Say About This Report
“I liked having those titles of explorers, balances and partners. We’re really going to take that back to our head office and work with our teams in regards to how we can make those three days, four days really positive growth mindset.”
“I felt like we learnt a lot about the very specific needs that the families in the market have, the things that we can identify with, where we feel like we’re weak and the things that we feel like we’re kind of strong. We could probably focus on more.”
“For the OSHC sector in particular is we really want to promote both the social development that attending OSHC will bring the child and also the curriculums, programs and activities that we run as well.”
“I think the key takes away was actually the simplicity of what families want. So I don’t think there’s any secret sauce. It’s actually doing the basics extremely well, perfect.”
“Key takeaways are the little things that we can improve in our tour experience. The warm and friendly team. You know, those simple little smiles and being warm and inviting for your service.”
23%
Adapt or Fall Behind
families switched childcare providers in the past year
77%
Value Wins, Not Discounts
families are willing to pay at least 5% more for better experiences
80%
Convenience Converts
parents are willing to pay for extra services
6/10
Curriculum Is a Deal-Maker
parents expect more features and are willing to switch providers if others offer them
This Exclusive Insight Report Will Cover
See why this report is trending with EDUCATORS
Childcare Customer Experience Trends & Insights Event Highlights 2025 | Australia
Watch the highlights during the unveiling of the never-before-seen insights from the 2025 Childcare Customer Opportunities Market Research Report.
This event was attended by the retail industry’s biggest players in Australia, hosted by CEO Mita Bedi.
Loved by Leading Childcare Centres Across the Globe
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