Resonate cx resources

Author Archive

Alvier Marqueses

Alvier Marqueses is the Growth Marketing Manager of Resonate CX. He possesses significant experience as a growth marketing manager, underpinned by a robust background in digital marketing and search visibility engineering. He has a demonstrated history of driving revenue growth across organisations in SaaS, real estate, legal, consultancy, ecommerce, and the B2B field. He earned a Bachelor of Arts degree in Legal Management from the University of Santo Tomas, Philippines.

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Customer Experience in Banking and Financial Services How to Manage and Improve CX Delivery

Customer Experience in Banking and Financial Services: How to Manage and Improve CX Delivery

Customer experience in banking is no longer just a differentiator — it’s a retention imperative. Here’s what financial services organisations need to fix, build, and measure to stay ahead.

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8 Proven Ways A Great Customer Experience Impacts Business Growth

8 Proven Ways A Great Customer Experience Impacts Business Growth

Discover how a great customer experience impacts business growth by enhancing loyalty, increasing lifetime value, and fostering referrals.

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evolution of customer experience

The Evolution of Customer Experience: CX History From Transactional to Transformational

Customer experience (CX) refers to the totality of interactions and perceptions a customer has with a company throughout their journey, from the first point of contact to post-purchase services.

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The Definitive Guide to Choosing the Right CXM Software

The Definitive Guide to Choosing the Right CXM Software

Choosing the right CXM software requires strategy. Follow this definitive guide to define CX goals, vet integration needs, and select a vendor for a long-term strategic partnership.

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Customer Experience Data Integration Connecting Feedback to Action

Customer Experience Data Integration: Connecting Feedback to Action

Unify customer experience data across every touchpoint to eliminate silos, accelerate response, and turn real-time feedback into automated actions.

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How to Rebuild Trust After a Bad Customer Experience

How to Rebuild Trust After a Bad Customer Experience

A bad customer experience doesn't have to be the end. This guide shows businesses how to recover from a service mistake, rebuild customer trust, and even strengthen loyalty through effective and proactive communication.

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Best Platforms for Collecting Parent Feedback in Childcare Centres

Best Platforms for Collecting Parent Feedback in Childcare Centres

Parent feedback in childcare is no longer optional. Discover how structured digital platforms improve parent communication, strengthen NQS compliance, and protect enrolment stability across multi-centre childcare networks.

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How External AI Like ChatGPT Is Changing Customer Service

How External AI Like ChatGPT Is Changing Customer Service

Customers now consult external AI before contacting your service team. Here’s why that changes your funnel, your agent baseline, and your CX strategy.

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Sentiment Analysis Guide To Unlocking Customer Insights

Sentiment Analysis: Guide To Unlocking Customer Insights

Discover how sentiment analysis can transform your business with insights into customer emotions. Learn to leverage feedback for better decision-making.

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coffee art

Ultimate Guide to Successful Retail CX Strategies

Master the best retail customer experience (CX) strategies to boost loyalty and sales. Learn how to leverage omnichannel support, AI personalization, and data analytics to put your customers at the heart of your business.