Alvier Marqueses
Alvier Marqueses is the Growth Marketing Manager of Resonate CX. He possesses significant experience as a growth marketing manager, underpinned by a robust background in digital marketing and search visibility engineering. He has a demonstrated history of driving revenue growth across organisations in SaaS, real estate, legal, consultancy, ecommerce, and the B2B field. He earned a Bachelor of Arts degree in Legal Management from the University of Santo Tomas, Philippines.
Blog
10 Obvious Signs You’re Ready for a CX Management Platform
Ready to take your CX to the next level? This article outlines ten clear warning signs that your current tools are holding you back and that a CX-management platform can drive change.
Blog
Why Culture Is the Foundation of Customer-Centric Transformation
Your CX transformation fails without the right culture. Discover the roadmap to measure culture readiness and connect employee engagement to real financial growth and customer loyalty.
Blog
How Reducing Friction in Customer Service Boosts Loyalty and Lowers Costs
High-effort service kills customer retention. Discover the simple three-step strategy to identify and remove friction points, leading to 20-30% higher loyalty and lower CX costs.
Blog
4 Critical Signs You Need a New CXM Platform Solution
Is your old CX platform holding you back? Learn the 4 critical signs—data silos, stagnant metrics, late insights, and poor integration—that prove it's time to upgrade your customer experience management solution.
Blog
What Is a CX Risk Radar?
What is a CX Risk Radar? Discover the three pillars—Data Collection, Risk Assessment, and Action—that allow your business to fix CX issues before they ever escalate.
Blog
The Definitive Guide to Online Reputation Management
Don't let negative reviews define you. Take control of your digital narrative with this guide on monitoring your footprint, handling customer feedback, and preparing for any online crisis.
Blog
The Definitive Guide to Choosing the Right CXM Software
Choosing the right CXM software requires strategy. Follow this definitive guide to define CX goals, vet integration needs, and select a vendor for a long-term strategic partnership.
Blog
Transactional vs. Relational Surveys
Stop missing vital customer feedback. Understand the synergy between transactional and relational surveys to get both the tactical details and the strategic big picture for CX improvement.
Blog
A/B Testing Your Way to Better CX Surveys
Discover the power of A/B testing for CX surveys. This guide covers the 5-step blueprint and shows you exactly what to test—from invitation wording to survey length—to maximize completion rates.
Blog
The Ultimate Guide to Customer Feedback Formats and Collection Channels
Customer experience is the key to loyalty. Learn why a multi-channel feedback strategy is essential and explore the top quantitative & qualitative formats and collection channels. Gather real-time data and close the loop.
