Alvier Marqueses
Alvier Marqueses is the Growth Marketing Manager of Resonate CX. He possesses significant experience as a growth marketing manager, underpinned by a robust background in digital marketing and search visibility engineering. He has a demonstrated history of driving revenue growth across organisations in SaaS, real estate, legal, consultancy, ecommerce, and the B2B field. He earned a Bachelor of Arts degree in Legal Management from the University of Santo Tomas, Philippines.
Blog
How to Analyse Customer Feedback at Scale (Without Drowning in Spreadsheets)
The feedback is flowing. The insights are not. Here is the complete framework for analysing customer feedback at scale — and actually doing something with what you find.
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- AI
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- Customer Experience
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- General
How AI Can Improve Customer Experience in 2026: A Practical Guide
From predictive analytics to sentiment analysis, learn how AI enhances CX and why the most successful organisations pair it with human empathy and clear governance.
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Voice of Customer (VoC): A Comprehensive Guide
A complete guide to Voice of Customer (VoC): discover key metrics, feedback types, and best practices to turn customer insights into business impact.
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What Are NPS Detractors?: How to Identify, Understand and Win Them Back
NPS detractors score 0 to 6, and they're the most powerful signal in your CX program. Learn what drives them, how to close the loop, and how to convert them back.
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Customer Retention Management: The Complete Guide
Most businesses manage churn after it happens. Here’s how to build a customer retention management system that catches it before it does.
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Should You Invest in a Customer Experience (CX) Management Platform?
A CX platform amplifies the strategy you already have. But is your organisation ready? This guide walks through the five factors that determine whether now is the right time to invest.
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The Real Impact of AI on Customer Experience (CX) in 2026
Enhance your AI customer experience strategy with smarter automation and seamless human‑AI collaboration to drive customer satisfaction.
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Customer Experience in Banking and Financial Services: How to Manage and Improve CX Delivery
Customer experience in banking is no longer just a differentiator — it’s a retention imperative. Here’s what financial services organisations need to fix, build, and measure to stay ahead.
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The Evolution of Customer Experience: CX History From Transactional to Transformational
Customer experience (CX) refers to the totality of interactions and perceptions a customer has with a company throughout their journey, from the first point of contact to post-purchase services.
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The Definitive Guide to Choosing the Right CXM Software
Choosing the right CXM software requires strategy. Follow this definitive guide to define CX goals, vet integration needs, and select a vendor for a long-term strategic partnership.
