Resonate cx resources
Author Archive
Alvier Marqueses
Alvier Marqueses is the Growth Marketing Manager of Resonate CX. He possesses significant experience as a growth marketing manager, underpinned by a robust background in digital marketing and search visibility engineering. He has a demonstrated history of driving revenue growth across organisations in SaaS, real estate, legal, consultancy, ecommerce, and the B2B field. He earned a Bachelor of Arts degree in Legal Management from the University of Santo Tomas, Philippines.
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Blogs
How Sentiment Analysis Can Improve Customer Experience: A Practical Guide
Sentiment analysis turns thousands of customer verbatims into clear signals: surfacing what's working, what's breaking, and what needs fixing before it shows up in your scores. -
Blogs
How to Conduct a Customer Experience Audit: A Step-by-Step Guide for 2026
A step-by-step playbook for running a customer experience audit, what to assess, how to score it, what tools to use, and how to turn findings into action. -
Blogs
What Is Customer Effort Score (CES)? The Complete 2026 Guide
Customer Effort Score (CES) predicts loyalty better than NPS or CSAT in service moments. Here’s the formula, the question, the benchmarks, and how to use it. -
Blogs
8 Customer Satisfaction Metrics Every CX Team Should Track (And Actually Act On)
You have a score. But do you have a system? Here are the 8 customer satisfaction metrics that separate CX leaders from everyone else. -
Blogs
How to Analyse Customer Feedback at Scale (Without Drowning in Spreadsheets)
The feedback is flowing. The insights are not. Here is the complete framework for analysing customer feedback at scale — and actually doing something with what you find. -
Blogs
How AI Can Improve Customer Experience in 2026: A Practical Guide
From predictive analytics to sentiment analysis, learn how AI enhances CX and why the most successful organisations pair it with human empathy and clear governance. -
Blogs
Voice of Customer (VoC): A Comprehensive Guide
A complete guide to Voice of Customer (VoC): discover key metrics, feedback types, and best practices to turn customer insights into business impact. -
Blogs
What Are NPS Detractors?: How to Identify, Understand and Win Them Back
NPS detractors score 0 to 6, and they're the most powerful signal in your CX program. Learn what drives them, how to close the loop, and how to convert them... -
Blogs
Customer Retention Management: The Complete Guide
Most businesses manage churn after it happens. Here’s how to build a customer retention management system that catches it before it does. -
Blogs
Should You Invest in a Customer Experience (CX) Management Platform?
A CX platform amplifies the strategy you already have. But is your organisation ready? This guide walks through the five factors that determine whether now is the right time to...
