Alvier Marqueses
Alvier Marqueses is the Growth Marketing Manager of Resonate CX. He possesses significant experience as a growth marketing manager, underpinned by a robust background in digital marketing and search visibility engineering. He has a demonstrated history of driving revenue growth across organisations in SaaS, real estate, legal, consultancy, ecommerce, and the B2B field. He earned a Bachelor of Arts degree in Legal Management from the University of Santo Tomas, Philippines.
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How Gen Z, Millennials, and Baby Boomers’ CX Expectations Are Shaping the Future of Service
Discover how Gen Z, Millennials, and Baby Boomers' unique customer experience (CX) expectations are shaping the future of service. Learn why a one-size-fits-all approach no longer works and how businesses can adapt to build lasting loyalty.
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Inner Loop vs. Outer Loop in Voice of Customer Programs
Discover how to build a mature Voice of Customer (VoC) strategy by combining the Inner Loop and Outer Loop. Understand how one focuses on immediate customer issues and the other on systemic improvements.
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How to Rebuild Trust After a Bad Customer Experience
A bad customer experience doesn't have to be the end. This guide shows businesses how to recover from a service mistake, rebuild customer trust, and even strengthen loyalty through effective and proactive communication.
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Voice of the Employee vs. Voice of the Customer: Why You Need Both to Win
TLDR: Two voices tell you exactly how your business is doing. One comes from your customers. The other comes from
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The ROI of Customer Experience: Why It Pays to Invest
Learn how a strong customer experience can be your biggest business asset. We explore how investing in CX increases revenue, lowers costs, and builds a more loyal customer base.
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Customer Experience (CX) vs. User Experience (UX): What’s the Real Difference and Why It Matters
TLDR: As businesses race to meet rising customer expectations in a digital-first world, the terms Customer Experience (CX) and User
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Should You Invest in a Customer Experience Management (CXM) Platform?
TLDR: Why Customer Experience (CX) Is Business-Critical Running a business without a CX platform in 2025 is like riding bareback
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The Hidden Costs of Bad Customer Experience
Bad customer experience usually begins with something small. Like a shopper abandoning their cart after the payment page glitched.
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Common Customer Experience (CX) Mistakes to Avoid
TLDR: When everything seems fine, that’s often when the cracks begin. At first, customers adored Kodak. The brand had heritage
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How to Build a Customer-Centric Culture
TLDR: The true purpose of a business isn’t profit. It’s to enrich lives. That means flipping the question from “How
