Alvier Marqueses
Alvier Marqueses is the Growth Marketing Manager of Resonate CX. He possesses significant experience as a growth marketing manager, underpinned by a robust background in digital marketing and search visibility engineering. He has a demonstrated history of driving revenue growth across organisations in SaaS, real estate, legal, consultancy, ecommerce, and the B2B field. He earned a Bachelor of Arts degree in Legal Management from the University of Santo Tomas, Philippines.
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How External AI Like ChatGPT Is Changing Customer Service
Customers now consult external AI before contacting your service team. Here’s why that changes your funnel, your agent baseline, and your CX strategy.
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Sentiment Analysis: Guide To Unlocking Customer Insights
Discover how sentiment analysis can transform your business with insights into customer emotions. Learn to leverage feedback for better decision-making.
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How to Build a Customer-Centric Culture in 5 Practical Steps
Most companies claim to be customer-centric, but few can prove it in daily decisions. Learn the 5 practical mechanisms from leadership alignment to unavoidable VoC data that turn vague mission statements into a culture that actually sticks.
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AI Customer Experience: What Actually Works (and What Doesn’t) in 2026
Cut through AI-washing in customer experience. Get honest assessment of AI capabilities (77% find chatbots frustrating), realistic implementation timelines (6-12 months), and proven hybrid approaches that actually work.
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What Executives Can Learn from the UK’s CX Champions
Discover why the UK is a global leader in customer experience by treating CX as a disciplined operating system rather than a temporary program.
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AI + Human in Retail CX: The Balance That Wins 2026
Learn how to strategically use AI for task automation while preserving human-led support for high-stakes, emotional customer interactions.
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Customer Obsession: The Most Profitable Strategy
Stop treating customer obsession as a slogan and start using it as a growth engine. Learn how to turn feedback into revenue by removing friction and prioritizing operational excellence.
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NPS Software Buyer’s Checklist: 47 Questions to Ask Vendors
NPS software decisions should not be guesswork. Use this 47-question buyer’s checklist to compare vendors, uncover gaps, and select a tool that genuinely supports your CX goals.
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What Is a Good NPS Score? The Basics Explained
What is a good NPS Score? Discover ways to measure loyalty, analyse results, and create surveys that truly work.
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Employee Experience (EX) and Customer Experience (CX): Why Frontline Alignment Drives Revenue
Discover four practical steps to align your frontline teams with CX goals to ensure every customer interaction contributes to long-term business growth.
