Article Category
CX Insights
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Blog

Why Unresolved Issues in Customer Service Are the Undisputed King of CX Failure
By Aryne Monton • January 14, 2026Unresolved issues are the core reason CX fails and customers churn. The brands that win will be the ones that deliver resolution consistently, and empower their frontline to close every... -
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AI in Customer Service: Why the Future is Human + AI, Not One or the Other
By Federico Sasse • November 11, 2025Data shows only 11% of issues are fully resolved by AI alone. Learn what customers really want from AI in customer service and how to build a winning, trust-based human... -
Blog

Deal Breakers Driving Customer Churn
By Federico Sasse • October 30, 2025What makes customers leave? Discover the top 4 deal breakers driving customer churn, led by unresolved issues and poor staff competence. Learn how to fix your biggest service failures. -
Blog

How to Turn First-Time Shoppers Into Repeat Customers
By Federico Sasse • August 12, 2025TLDR: In retail, one of the hardest things is getting customers to come back on their own. You can pull -
Blog

What the Ideal Nursery Experience Looks Like for Families
By Federico Sasse • August 4, 2025TLDR: For most families in the UK, choosing a nursery goes beyond cost or location. It’s about finding something that -
Blog

Key Customer Experience (CX) Factors That Influence In-Store Purchase Decisions
By Federico Sasse • July 29, 2025TLDR: It’s a crisp Saturday morning in London. Everyone’s on their phones, laptops, and devices. The high street is buzzing, -
Blog

What Makes Parents Choose Premium Childcare? Delivering the Dream Experience Families Seek
By Federico Sasse • July 25, 2025TLDR: It’s 7:42 AM on a Tuesday. One child refuses to eat breakfast. Another can’t find their shoes. A parent -
Blog

Self-Service vs. Staff Assistance: How Shopping Experience Preferences Differ by Customer Persona
By Federico Sasse • July 22, 2025TLDR: Walk into any modern retail store and you’ll notice it. A self-checkout beeps steadily like a metronome.A sales assistant -
Blog

What Makes a High-Quality Childcare Experience?
By Federico Sasse • July 17, 2025TLDR: In 2025, choosing a childcare provider isn’t just a matter of location or cost, but a deeply personal decision. -
Blog
The Deciding Factors: What Families Prioritise When Choosing a Nursery or Wraparound Care
By Federico Sasse • July 10, 2025TLDR: Not too long ago, choosing a nursery or wraparound care felt straightforward. Parents needed a place they could trust.

