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Blog
Why Culture Is the Foundation of Customer-Centric Transformation
By Alvier Marqueses • November 7, 2025Your CX transformation fails without the right culture. Discover the roadmap to measure culture readiness and connect employee engagement to real financial growth and customer loyalty. -
Blog
How Reducing Friction in Customer Service Boosts Loyalty and Lowers Costs
By Alvier Marqueses • November 5, 2025High-effort service kills customer retention. Discover the simple three-step strategy to identify and remove friction points, leading to 20-30% higher loyalty and lower CX costs. -
Blog
4 Critical Signs You Need a New CXM Platform Solution
By Alvier Marqueses • October 28, 2025Is your old CX platform holding you back? Learn the 4 critical signs—data silos, stagnant metrics, late insights, and poor integration—that prove it's time to upgrade your customer experience management... -
Blog
The Definitive Guide to Choosing the Right CXM Software
By Alvier Marqueses • October 14, 2025Choosing the right CXM software requires strategy. Follow this definitive guide to define CX goals, vet integration needs, and select a vendor for a long-term strategic partnership. -
Blog
The 3 Customer Profiles You Cannot Ignore
By Aryne Monton • October 10, 2025Stop treating all customers the same. Discover the 3 crucial customer profiles—Low-Touch Realist, Practical Resolver, and Heavy Seeker—and tailor your CX strategy to maximize loyalty and minimize churn. -
Blog
Transactional vs. Relational Surveys
By Alvier Marqueses • October 7, 2025Stop missing vital customer feedback. Understand the synergy between transactional and relational surveys to get both the tactical details and the strategic big picture for CX improvement. -
Blog
A/B Testing Your Way to Better CX Surveys
By Alvier Marqueses • October 2, 2025Discover the power of A/B testing for CX surveys. This guide covers the 5-step blueprint and shows you exactly what to test—from invitation wording to survey length—to maximize completion rates. -
Blog
The Future of Experience Management in a Recession
By Aryne Monton • September 30, 2025Is your CX recession-proof? Discover the three essential pillars of a resilient customer experience strategy: empowering self-service, data-driven personalization, and innovation. -
Blog
The Ultimate Guide to Customer Feedback Formats and Collection Channels
By Alvier Marqueses • September 25, 2025Customer experience is the key to loyalty. Learn why a multi-channel feedback strategy is essential and explore the top quantitative & qualitative formats and collection channels. Gather real-time data and... -
Blog
Empowering Frontline Employees for Better CX
By Alvier Marqueses • September 23, 2025Discover how empowering frontline employees can transform your customer experience. Learn key strategies for providing staff with the right tools, training, and autonomy to drive customer loyalty and business growth.
