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Blog
Customer Experience Management Platform vs. Survey Maker: A Comprehensive Comparison
By Alvier Marqueses • December 5, 2025Is your survey tool enough? Learn the key differences between simple survey builders and holistic CXM platforms. Move beyond basic listening to predictive intelligence and organization-wide action. -
Blog
Why Culture Is the Foundation of Customer-Centric Transformation
By Alvier Marqueses • November 7, 2025Your CX transformation fails without the right culture. Discover the roadmap to measure culture readiness and connect employee engagement to real financial growth and customer loyalty. -
Blog
How Reducing Friction in Customer Service Boosts Loyalty and Lowers Costs
By Alvier Marqueses • November 5, 2025High-effort service kills customer retention. Discover the simple three-step strategy to identify and remove friction points, leading to 20-30% higher loyalty and lower CX costs. -
Blog
4 Critical Signs You Need a New CXM Platform Solution
By Alvier Marqueses • October 28, 2025Is your old CX platform holding you back? Learn the 4 critical signs—data silos, stagnant metrics, late insights, and poor integration—that prove it's time to upgrade your customer experience management... -
Blog
The Definitive Guide to Choosing the Right CXM Software
By Alvier Marqueses • October 14, 2025Choosing the right CXM software requires strategy. Follow this definitive guide to define CX goals, vet integration needs, and select a vendor for a long-term strategic partnership. -
Blog
The 3 Customer Profiles You Cannot Ignore
By Aryne Monton • October 10, 2025Stop treating all customers the same. Discover the 3 crucial customer profiles—Low-Touch Realist, Practical Resolver, and Heavy Seeker—and tailor your CX strategy to maximize loyalty and minimize churn. -
Blog
Transactional vs. Relational Surveys
By Alvier Marqueses • October 7, 2025Stop missing vital customer feedback. Understand the synergy between transactional and relational surveys to get both the tactical details and the strategic big picture for CX improvement. -
Blog
A/B Testing Your Way to Better CX Surveys
By Alvier Marqueses • October 2, 2025Discover the power of A/B testing for CX surveys. This guide covers the 5-step blueprint and shows you exactly what to test—from invitation wording to survey length—to maximize completion rates. -
Blog
The Future of Experience Management in a Recession
By Aryne Monton • September 30, 2025Is your CX recession-proof? Discover the three essential pillars of a resilient customer experience strategy: empowering self-service, data-driven personalization, and innovation. -
Blog
The Ultimate Guide to Customer Feedback Formats and Collection Channels
By Alvier Marqueses • September 25, 2025Customer experience is the key to loyalty. Learn why a multi-channel feedback strategy is essential and explore the top quantitative & qualitative formats and collection channels. Gather real-time data and...
