Article Category
Voice of the Customer
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Blog
Understanding The Key Levels of CX Programmes: From Basics to Breakthroughs
By Aryne Monton • May 27, 2025Picture this: A retail brand enters a new market. The people running it have done their research, but they need -
Blog
Voice of Customer (VoC): A Comprehensive Guide
By Alvier Marqueses • April 22, 2025When a business is small, it’s easy to connect with customers and hear their feedback firsthand. But as the company grows, understanding customer needs gets harder. -
Blog
Top 3 Challenges When Running a VoC Programme And How To Avoid Them
By Alvier Marqueses • April 4, 2025In our previous blog, we explored the building blocks of launching a CX programme and getting your Voice of the Customer (VoC) initiative off the ground. -
Blog
Voice of Customer vs. Market Research: Key Differences and Benefits
By Alvier Marqueses • March 10, 2025Understanding customers and prospects is fundamental to business success. By tapping into customer needs and expectations, businesses can make informed decisions that resonate with their audience. -
Blog
Inside the Customer’s Mind: 3 Key Perceptions That Define Customer Experience
By Aryne Monton • February 21, 2025Every customer interaction leaves an impression—sometimes positive, sometimes forgettable, and occasionally frustrating. But how do businesses ensure those impressions lead to loyalty and advocacy? -
Blog
The Power of Closing the Feedback Loop in Voice of Customer
By Aryne Monton • July 26, 2024Running a business is not for the faint of heart. Beyond a great product or service, customers expect more. Businesses -
Blog
Using AI-Native VoC to Enhance Retail Customer Experience
By Aryne Monton • July 3, 2024Imagine after a long week, you visit you visit a local clothing store to find an outfit for an upcoming event. -
Blog
How to Supercharge Your Voice of Customer with Text Analytics
By Aryne Monton • April 19, 2024Among these 4 companies, who do you think is winning? All these 4 companies have done something revolutionary but only -
Blog
Customer Feedback: A Comprehensive Guide
By Alvier Marqueses • March 15, 2024Ignoring customers is a recipe for disaster. They may not say exactly what they want, but their feedback is a goldmine. Learn how to collect it, analyze it, and use... -
Blog
How to Select the Best VoC Platform for Your Company
By Resonate Solutions • February 7, 2023What is the main differentiator between businesses that succeed and those that don’t ? Successful businesses and organisations listen to
