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CX CASE STUDY

Clark Rubber: 1,900+ New Reviews at a 4.7 Average

Clark Rubber generated more than 1,900 new Google reviews averaging 4.7 out of 5, while giving managers real-time visibility to improve coaching and store performance.

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4.7

New Google Review Average 

New reviews averaged 4.7 out of 5 after the Google Business Review Amplifier launched, up from a 4.1 all-time baseline. 

1,900+

New Google Reviews Since October 

Added to a ~3,800 all-time baseline — a step change in the volume of public customer proof Clark Rubber now carries. 

60%

Feedback Response Rate 

Achieved in the first month after go-live, giving regional managers immediate coaching material rooted in live customer data. 

Transforming CX in Retail

How Clark Rubber Turned Live Customer Feedback Into Better Store Performance

BEFORE
AFTER

Google Reviews 

BEFORE

~3,800 all-time reviews at a 4.1 average, with limited process for turning great in-store moments into public proof. 

AFTER

Google Business Review Amplifier drove 1,900+ new reviews since October and lifted new-review average to 4.7 (all-time 4.3). 

Network Visibility 

BEFORE

Previous platform lacked filterable live views; leaders and franchisees worked from different, delayed reports. 

AFTER

One live view filterable by region, store and channel — regional managers, franchise owners and company stores work from the same customer picture. 

Loop Closure & Coaching 

BEFORE

Negative feedback follow-up sat outside the platform; store visits ran on gut feel more than live data. 

AFTER

Negative feedback assigned, followed up and addressed in one platform; store visits guided by live team-level performance data. 

“Resonate CX gives us real-time visibility of what our customers are experiencing across every store. That helps our regional managers, franchise owners and store managers make better decisions, coach their teams and continuously improve the customer experience.

The great experiences that our customers are getting in-store today… is influencing the business decisions and the way that we’re going to continue to attract future customers to our business.”

Matthew Gannon

GM of Retail Operations | Clark Rubber

KEY LEARNINGS

Turning Real-Time Retail Insights Into Reviews, Coaching and Growth

01

1,900+ new Google reviews turned in-store moments into public proof

The Google Business Review Amplifier converted positive in-store experiences into 1,900+ new reviews since October.

02

New-review average rose from 4.1 to 4.7

The new-review average reached 4.7 out of 5, strengthening Clark Rubber's online trust signal.

03

One live view replaced fragmented reporting

Filterable dashboards gave leaders, franchisees and company stores a single view of the customer experience.

04

Live feedback surfaced an online-experience gap

Real-time data revealed gaps in delivery and click-and-collect, helping Clark Rubber focus action on communication and online experience.

05

Live feedback grounded coaching in real data

Managers can recognise great service, identify support needs and base coaching conversations on what customers actually said.

06

A smooth platform switch protected CX continuity

Clark Rubber moved its VoC programme to Resonate CX without disrupting teams, achieving a 60% feedback response rate in month one.

Clark Rubber is Australia's leading specialty retailer for foam, rubber, pool, and industrial products, offering expert advice and custom solutions through a nationwide store network.

INDUSTRY

Retail

HEADQUARTERS

Victoria, Australia

Experience the Difference with Resonate CX

We Are the Right CX Partner for You

Speak to us and find out how we can help your business thrive.

Recognised for CX Excellence: Fall 2026 

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