CX CASE STUDY

Thrive Early Learning Centre: Real-Time Feedback Across Every Centre

Thrive Early Learning Centre built its reputation on quality care and confident families. As they scaled, they needed real-time CX data across every centre. The Resonate CX platform became the answer.

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3× More Centres 

Consistent CX Governance 

Weekly reviews. Network-wide benchmarking across every centre. 

Quarterly → Daily 

Real-Time Feedback 

Quarterly cycles replaced. Leadership reviews live data every morning. 

Occupancy ↑ 

Maintained as Scores Improved 

CX & EX scores became leading indicators. When feedback improved, enrolment followed. 

from feedback to daily culture of continuous improvement

Using Feedback to Continuously Delight Families, Every Day

BEFORE

AFTER

Reporting Cadence 

Quarterly performance cycles with no real-time visibility across centres 

Weekly benchmarking across 3× more centres, with leadership reviewing live data every morning 

Occupancy & Retention 

Enrolment dips detected only after the fact — no early warning system 

Feedback scores became leading indicators: as scores improved, high occupancy rates were maintained 

EX & Innovation 

Staff sentiment untracked; family feedback siloed from operational decisions 

Educator experience scores lifted through frontline recognition; family feedback inspired Wonder World, driving new enrolment interest 

BEFORE

Quarterly performance cycles with no real-time visibility across centres 


AFTER

Weekly benchmarking across 3× more centres, with leadership reviewing live data every morning 

BEFORE

Enrolment dips detected only after the fact — no early warning system 


AFTER

Feedback scores became leading indicators: as scores improved, high occupancy rates were maintained 

BEFORE

Staff sentiment untracked; family feedback siloed from operational decisions 


AFTER

Educator experience scores lifted through frontline recognition; family feedback inspired Wonder World, driving new enrolment interest 

Coffee with Resonate

Insights on CX Analytics and Customer Feedback Featuring Thrive ELC

"Resonate CX data or family satisfaction or staff satisfaction is part of our DNA now. That's what creates the consistency. We don't hide the scores. Everybody knows each other's scores.

There’s no question the organisation’s bought in… now we need operational excellence to maximise the efficiency and outcomes."

Craig Talberg

Group General Manager | Thrive Early Learning Centre

KEY LEARNINGS

Keeping Consistency While Tripling the Number of Centres

01

CX and occupancy move together

When a leadership change caused customer experience scores to dip, occupancy followed. Thrive invested in team support — not marketing spend — and as feedback scores recovered, enrolment stability returned with them. Experience is a leading indicator, not a lagging one. 

02

Real-time feedback replaces quarterly guesswork

With always-on customer experience management in place, centre managers reviewed and benchmarked performance weekly instead of waiting for quarterly cycles. Issues were caught and corrected while they still mattered. 

03

Transparent scores create a learning culture, not a blame culture

Sharing NPS and satisfaction scores openly across every centre shifted the conversation from “why are we behind?” to “how did they do that?” — turning high performers into network-wide reference points. 

04

Employee experience and customer experience are inseparable

Routing positive family feedback directly to frontline teams delivered a measurable uplift in employee experience scores. When staff feel recognised and heard, families feel it in the quality of care they receive. 

05

Customer insights don’t just fix problems — they drive innovation

Family feedback themes sparked Wonder World, a mobile holographic experience that re-energised the early learning offering and drove strong new enrolment interest at community events. CX data became a product development tool. 

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Thrive Early Learning Centres

Thrive ELC is a fast-growing Australian childcare provider focused on high-quality, play-based early education and care.

INDUSTRY

Childcare | Early Education

HEADQUARTERS

Australia

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