Article Category
Customer Experience
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Blog
Always-On Customer Experience: The Secret to Continuous Growth
By Alvier Marqueses • January 9, 2026In today’s world, customer expectations don’t operate on a schedule. They obviously don’t peak during quarterly reviews or wait until -
Blog
Why Technology in CX Fails Without Human Insight
By Aryne Monton • December 11, 2025CX technology isn’t the problem. Weak strategy and misalignment are. Discover how people-first CX drives better outcomes than tools alone. -
Blog
Types of Customer Experience (CX) Surveys – Templates with Sample Questions
By Alvier Marqueses • December 8, 2025This article provides a comprehensive guide to 30 different types of customer experience (CX) surveys—each designed to match specific moments in the customer journey. -
Blog
Customer Experience Management Platform vs. Survey Maker: A Comprehensive Comparison
By Alvier Marqueses • December 5, 2025Is your survey tool enough? Learn the key differences between simple survey builders and holistic CXM platforms. Move beyond basic listening to predictive intelligence and organization-wide action. -
Blog
The Ultimate Guide to Customer Experience Metrics and How They Affect Your Business
By Alvier Marqueses • November 25, 2025Customer experience (CX) is the impression that your brand makes on your customers through the customer’s buying journey. It affects -
Blog
5 Tips to launching your Customer Experience (CX) Program
By Alvier Marqueses • November 25, 2025Launching a customer experience or CX program can be a big task. Knowing some important steps to get your program -
Blog
What is Customer Centricity?
By Aryne Monton • November 21, 2025TLDR: When was the last time you stopped designing what you thought was the problem, and asked customers what they -
Blog
10 Obvious Signs You’re Ready for a CX Management Platform
By Alvier Marqueses • November 18, 2025Ready to take your CX to the next level? This article outlines ten clear warning signs that your current tools are holding you back and that a CX-management platform can... -
Blog
Eliminating “Bad Profits” to Unlock Loyalty-Driven Customer Experience (CX) Growth
By Aryne Monton • November 13, 2025Are your fees driving customers away? Discover how identifying and eliminating "bad profits" transforms customer resentment into long-term loyalty and increased customer lifetime value. -
Blog
How Reducing Friction in Customer Service Boosts Loyalty and Lowers Costs
By Alvier Marqueses • November 5, 2025High-effort service kills customer retention. Discover the simple three-step strategy to identify and remove friction points, leading to 20-30% higher loyalty and lower CX costs.
