Article Category
Feedback Management
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Blog
Transactional vs. Relational Surveys
By Alvier Marqueses • October 7, 2025Stop missing vital customer feedback. Understand the synergy between transactional and relational surveys to get both the tactical details and the strategic big picture for CX improvement. -
Blog
A/B Testing Your Way to Better CX Surveys
By Alvier Marqueses • October 2, 2025Discover the power of A/B testing for CX surveys. This guide covers the 5-step blueprint and shows you exactly what to test—from invitation wording to survey length—to maximize completion rates.