Top 5 CX Books To Read in 2023
In today’s competitive business landscape, providing a delightful customer experience (CX) has become more crucial than ever. Why? As businesses …
customer experience program
The Ultimate Guide to Customer Experience Metrics and How They Affect Your Business
Customer experience (CX) is the impression that your brand makes on your customers through the customer’s buying journey. It affects …
The Best CX Solutions and Why You Need to Invest in One
In today’s competitive marketplace, a war is being fought, not only for a customer’s buying power, but also for their …
Why Customer Feedback Programs are Essential for B2B Companies
Traditionally customer feedback programs have been considered essential for business to consumer companies. When a consumer interacts with a brand, …
Childcare Customer Experience: Opportunities for Growth
The childcare sector has experienced dramatic growth and childcare CX is becoming critical to the success of centers. The need …
3 Key Focus Points to Increase NPS post-COVID-19
Emerging from the COVID-19 lockdown period will see customers looking to build new consumption habits and reviewing their existing business loyalties. Promoters …
No Substitute for Listening to and Observing Customers
“Say-Do Gap” should become “Say-Do Insights” The recent downfall of Shoes of Prey has provided a spectacular reminder of the …
CX and the Digitised Customer
Offline becomes Online in the new digital universe The rush to digitise our experiences – from facial recognition at airports …
The Imaginery Barriers to Great B2B Customer Experience
The business-to-business (B2B) world has finally woken up to the brave new world of customer feedback. For years, Customer Experience …
Customer Journey Maps – From Sticky Notes to Sticky Customers!
As the world of CX matures, so does our use of tools and data. The humble Customer Journey Map – …
