How to improve the Customer Experience: Closing the Feedback Loop
Closing the loop in an electrical sense means closing off a circuit. There is a gap somewhere that prevents a
Customer Experience
How to share Customer Experience Insights Internally?
Too often we see companies collecting tremendous amounts of customer experience data. However, then complain that they don’t have enough
Will the last-standing product company please step-up for customer feedback!
The real pioneers of CX (NPS) programs in the noughties were typically in the business-to-consumer (B2C) world. These pioneers were
Measuring Customer Experience Impacts Revenue Growth………..…Right??
Nowadays most companies are measuring CX, however most companies are not necessarily impacting revenue based on CX… “Despite the priority
Discover how Blockchain is Impacting on Customer Experience
What the internet did for communications, blockchain will do for trusted transactions – Ginni Rometty, CEO of IBM What is
It’s Time To Trust The Machines For CX Insights – 5 Questions AI Can Answer Better Than Anything Else In Your Business’ CX Program.
The term “Artificial Intelligence” speaks to our collective imagination. We believe AI can make our dreams come true and all
Top 4 Make or Break Customer Experience Touch Points
Customer experience lives and dies on touch points. There is no getting around the fact that there are key moments
UX in a CX Context: “Seeing the Wood for the Trees”
The difference between CX & UX Whilst User Experience (UX) and Customer Experience (CX) are very similar concepts, the terms
Customer Journey Maps – From Sticky Notes to Sticky Customers!
As the world of CX matures, so does our use of tools and data. The humble Customer Journey Map –
Technology’s Role in Transforming Customer Experience
Technology has created the new digitised frontier that organisations are battling on which can revolutionise how Customer Experience can deliver
