Inside Retail Australia Features Resonate CX’s Retail Customer Experience Research

Feature Highlights

Inside Retail Australia featured Resonate CX’s latest retail market insights, highlighting how retailers can strengthen customer experience and drive growth despite ongoing economic pressures. Drawing on findings from Resonate CX’s State of Brick-and-Mortar Retail Customers 2024 research, the article explores how changing consumer behaviours are reshaping in-store retail strategies.

A key focus of the research is the distinction between Traditional and NEO (New Economic Order) consumer mindsets. While Traditional shoppers are primarily motivated by price and value, NEO consumers place greater importance on memorable shopping experiences, personalised service, authenticity, and brand connection. Understanding these differences enables retailers to create targeted experiences that improve conversion, increase basket size, and build customer loyalty.

The article also examines the psychology behind impulse purchasing, revealing opportunities for retailers to optimise store environments, enhance customer engagement, and deliver experiences that encourage repeat visits and higher spending. These insights formed part of Resonate CX’s retail research program, which was later shared with retail leaders through executive events and the full market insights report.

Read the original article on Inside Retail Australia:

Revealed: The secret CX strategies to dominate in a downturn

About Resonate CX 

Resonate CX is a next-generation Customer Experience Management platform that combines AI, operational data, and human expertise to help organisations turn customer feedback into immediate action. Designed for speed, simplicity, and real-world impact, Resonate CX empowers teams to identify risks early, close the loop faster, and create experiences that drive loyalty, retention, and growth.

For more information, visit Resonate CX .