Top 5 CX Books To Read in 2023
In today’s competitive business landscape, providing a delightful customer experience (CX) has become more crucial than ever. Why? As businesses …
CX Program
Top 5 Steps To Setup An Effective Closed Loop Feedback Process
Unsurprisingly, the topic of Customer Feedback Loops has been in the forefront of the Customer Experience (CX) industry in recent …
The Ultimate Guide to Customer Experience Metrics and How They Affect Your Business
Customer experience (CX) is the impression that your brand makes on your customers through the customer’s buying journey. It affects …
Why Customer Feedback Programs are Essential for B2B Companies
Traditionally customer feedback programs have been considered essential for business to consumer companies. When a consumer interacts with a brand, …
CX and the New Normal (Part 3) : Understand Opportunities from New Customer Personas,
As the dust settles on the COVID-19 shock and recovery is in sight, the ‘New Normal’ is now the reality, …
It’s time to change the CX conversation
Ask yourself; · Would you fill in a five-minute survey with 20 questions for buying a burger? · Would it …
Customer Experience Touchpoints To Consider
As the dust settles on the COVID-19 shock and recovery is in sight, the ‘New Normal’ is now the reality, …
Voice of Customer Programs: How to get actionable insights
I have a Voice of Customer (VoC) program, how do I get actionable insights? Over recent years, it has become …
3 Key Focus Points to Increase NPS post-COVID-19
Emerging from the COVID-19 lockdown period will see customers looking to build new consumption habits and reviewing their existing business loyalties. Promoters …
4 Main Customer Personas Emerging During the Crisis
The COVID-19 health crisis has shifted the relationship between customers and businesses to an unprecedented extent. Customers are approaching businesses with shifted expectations …
