Australia – Resonate CX, Australia’s leading Customer Experience (CX) platform and trusted partner to the childcare and out-of-school-care sector, released its 2025 Childcare Customer Opportunities Market Research Report, the 3rd annual edition of the industry’s most anticipated parent insight report.
This year’s findings were unveiled at a series of exclusive, invite-only executive events held across Sydney, Melbourne, and Brisbane, bringing together industry leaders to explore what families want most from childcare in 2025—and how providers can stay ahead.
“The expectations of today’s families are evolving fast,” said Mita Bedi, CEO of Resonate CX.
“This report helps childcare providers deeply understand what drives parent decisions, what builds trust, and what keeps families enrolled long-term.”
Childcare Customer Opportunities 2025 Highlights | Australia
Watch the highlights during the unveiling of the never-before-seen insights from the 2025 Childcare Customer Opportunities Market Research Report.
This event was attended by the childcare industry’s biggest players in Australia, hosted by CEO Mita Bedi.
What to Expect from the 2025 Childcare Insights Report:
Backed by fresh insights from thousands of families, the report provides a deep dive into:
- Top factors driving parent choice of childcare centres in 2025
- How modern work-life dynamics are reshaping care expectations
- What families value in childcare curriculums and staff
- A breakdown of family personas—how they decide, what they need, and how to engage them
- Proven strategies to boost enrolment and long-term family engagement
The sessions also sparked powerful conversations among attending leaders. As one Senior Leader from Story House Early Learning shared:
“It was eye-opening to see the different parent personas. There’s no one-size-fits-all in our industry. We need to tailor our approach. This report tells us how, even encouraging that extra day on a flexible basis can make a big difference.”
Similarly, an Executive from Orchard Early Learning reflected on the practical impact of the data:
“Understanding 1‑day vs. 5‑day families helped us tailor marketing and boosted our waitlist.”
These insights, backed by real-time examples and discussions, underscored the urgency and relevance of adapting care offerings to meet evolving family needs.
Why This Matters
As enrolment patterns shift and competition rises, the need to stay attuned to family expectations has never been more critical. Resonate CX’s 2025 Childcare Report gives providers the clarity to act confidently whether it’s shaping curriculums, improving staff experiences, or designing care models that work for today’s families.
Learn more and request early access to the 2025 Childcare Opportunities Report – Australia here.
