4 Main Customer Personas Emerging During the Crisis
The COVID-19 health crisis has shifted the relationship between customers and businesses to an unprecedented extent. Customers are approaching businesses with shifted expectations
CX Program
Improving CX: Are you in it for the Long Run? You Should Be!
Thanks to accelerating socio-economic enlightenment and recent advancements in AI, personalising customer experiences has increasingly become a necessity to stay
How to share Customer Experience Insights Internally?
Too often we see companies collecting tremendous amounts of customer experience data. However, then complain that they don’t have enough
Will the last-standing product company please step-up for customer feedback!
The real pioneers of CX (NPS) programs in the noughties were typically in the business-to-consumer (B2C) world. These pioneers were
Why Start a Voice of Customer Program?
In today’s world, most of the companies see a strong CX program as a must have in their arsenal to
A Holistic Approach to Experience: Why CX and EX are equally important.
Experience is one of the great unifiers in our world. People love to experience good things, but experiencing them together
It’s Time To Trust The Machines For CX Insights – 5 Questions AI Can Answer Better Than Anything Else In Your Business’ CX Program.
The term “Artificial Intelligence” speaks to our collective imagination. We believe AI can make our dreams come true and all
4 Ways You Can Create a Feedback Culture In Your Company
So, you and your company are ready to begin the journey of taking CX seriously – it’s a well overdue
Using Business Driver Data to be more Proactive with CX
In today’s blog I will be looking specifically at business drivers and how you can use business driver data alongside
Leading the Change for Customer Experience
There are many different theories and methodologies around change management, and in this weeks’ post I won’t be going deeply
